Marketing

Running Head: MARKETING 1
Marketing
By
University Affiliation
Date

MARKETING 2
This Assignment uses Flight Centre as the organization of choice. Flight Centre offers a
wide range of agency services which include the following; flight airfares, holiday/ vacation,
hotel and accommodation, car hire, cruises, tours, European rail passes, travel insurance,
destination information, travel advice, visa, and foreign currency requirements (Flight Centre,
2019).
Question A
Product: this refers to any tangible or intangible commodity that satisfies the needs of the
customers and thus a merchant offers it for sale (Khan, 2014). At Flight Centre the products are
the various services that the organization offers.
Price: it refers to what the customers are willing and able to pay to get the product at a
particular time (Al Muala & Al Qurneh, 2012). At Flight Centre the price is the charges that
customers pay to acquire various services.
Promotion: refers to the various ways that the merchant uses to communicate about the
product to the customers (Al Muala & Al Qurneh, 2012). Flight Centre uses its website as one
way of products promotion.
Place: refers to locations where potential customers can easily access the product (Khan,
2014). Flight Centre has offices in various countries across the world.
People: refers to the human resource who make it possible for the organization to
produce, distribute and sell the products (Al Muala & Al Qurneh, 2012).
Process: this relates to how the service is delivered or offered to the consumer (Al Muala
& Al Qurneh, 2012). At Flight Centre this includes how consultants attend to clients.