Marketing Strategies of Ryanair: Low Cost and High Profitability

Marketing

 Ryanair is the most famous airline company which have various concept of marking which
helps to increase their profitability in the airline industry.
 The marketing strategies of the Ryanair is very low cost which results to give high interest to
their marketers.
 It is the most famous and successful brands which gives low ticket facility to their passengers
to enhance their marketing strategies.
 Some services are provided by the Ryanair is the advance booking of the seats, a better food
facility.
 The Ryanair used two concepts of marketing which helps increase their sales at the
increasing rates' production orientation and the sales orientation.
 The production orientation involves the Ryanair focus to gives better and cheap products and
services to attract the passengers.
 They also aim to achieve the demands and sales of their customer by low pricing policy in
the concept of sales orientation.
INTRODUCTION

Importance and concepts of marketing
 The concepts of the marketing refers to the techniques and the strategies to achieve the
needs and wants of the customer, increase in profitability, and increase in the sales to
acquire their goals of the business.
 Ryanair used these concepts in their airline business to become the most successful in
the airline industry.
 The Ryanair makes their policies which helps to build the good relations with their
customers.
 The marketing concept, production concepts and selling concepts of Ryanair are
explained as