Marketplace: Issues in Decision-Making, Groupthink, and Culture

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This paper discusses the issues that arose during the 'DIJIBOX' marketing plan and how they could have been solved using appropriate concepts and paradigms from scholarly papers. It covers topics such as intuitive decision-making, groupthink, satisfying, culture, and structure.

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Marketplace

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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Intuitive Decision-Making...........................................................................................................1
Groupthink...................................................................................................................................2
Satisfying.....................................................................................................................................3
Culture.........................................................................................................................................4
Structure.......................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
My colleagues and I had the fantastic chance to participate in a marketing plan named
"Marketplace" in the academic session that allowed us to execute company choices
simultaneously as an entrepreneurial process company in a digital reality (Antczak and
Sypniewska, 2017). Certainly, our accomplishment was not particularly impressive. In this
paper, I'll discuss a few of the issues that arose during the "DIJIBOX" which sell personal
computers in mostly China and India, and also how we successful strategic and how they could
had being made to solve the issues, using appropriate concepts and paradigms from scholarly
papers. I'll begin with my group's selection-making and issue-solving methods, and then go on to
2 major aspects that influenced our ability to make good decisions: group standards and ethnic
barriers. Lastly, I'll draw implications from the assessment to summarise what I've learned and
how I might apply it to my individual selection-making in the ahead.
MAIN BODY
Intuitive Decision-Making
Generating a great selection is a psychological procedure wherein a collection of
possibilities is discovered and weighed in order to arrive at a sensible option that would provide
the expected goal (Roberts, 2020). My colleagues and I required to take judgments each week as
part of a leadership board in strategies to succeed with other companies in the similar industry.
Throughout the project of "DIJIBOX", we used the reasonable framework of selection-making
and performed 4 major components: defining the issue, assessing plausible alternatives, selecting
the preferable option, and evaluating the efficacy. We thought that by using this pattern, we
would've been capable of making wise choices owing to our capacity to create reasonable
choices, which seems called as "objectivity." Having looked, the logical framework's core beliefs
were shown to be scientifically inaccurate. For example, in the first half of the company, we
opted to concentrate our efforts since we considered they were more lucrative than other sectors
of the economy (Breibauer, Brücker and Jäger, 2018). Nevertheless, in the fifth period, we
realised that, owing to the absence of resources, we would be unable to satisfy clients in any of
such areas. The fundamental reason for this was the constrained reasoning limitation that
indicates human incapacity to comprehend the complexity of achieving market criteria and
evaluate the efficacy of targeting multiple groups at once against by the expenses. Obviously, the
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efficient market hypothesis is unlikely to operate effectively in actuality since it ignores the
manner in which individuals genuinely form choices. An instance is our erroneous finance
approach that resulted in our inability to increase manufacturing output in order to fulfil
customer request. We were authorised to loan a certain sum of funds every quarterly depending
on our economic condition the prior period. My colleagues and I, on the other hand, opted not to
seek out a line of credit to grow our manufacturing capability or engage in personnel recourses
department since we remained concerned that we might be unable to repay the debt during the
company period of "DIJIBOX". As a consequence, we have been struggling to stay current with
the substantial growth in consumer demands in previous months, leading to a massive expense of
missed revenues. Clearly, we used a "goal - based technique" by selecting perhaps the most
appropriate outcome depending on our previous knowledge instead of weighing all options to
determine the best option. Even though this resulted in easier and quicker selections, the findings
revealed whether combining a goal - based technique with assessment relatively brief known as
"algorithms" might contribute to poor information processing and inconsistencies. With
retrospect, we may have used the Pittsburgh approach, which assesses a range of restrictions that
selection faces so that we can be conscious of an attempt to transcend such challenges, allowing
people to take the right decisions feasible (Chandiok and Sharma, 2017).
Groupthink
My unit used to have a greater standard of togetherness even when we were almost always
in entirely consistent with on many issues. Yet, this has occasionally culminated in the so-called
"group thinking" issue that arises whenever individuals of an unit refrain from expressing actual
differing viewpoints in order to sustain collective unity. Consider me as an instance: while my
participants and I were discussing our payment plans, I believed that we must use debt finance
instead of rely simply on low availability (Truong, 2017). Therefore, I felt hesitant to offer my
opposing viewpoint since I didn't want to call into doubt the leadership's line of thought. Group
thinking, obviously, had a detrimental effect on our problem-solving approach, resulting in
incorrect financial judgments and that in subsequently makes in my company to sell computers.
Possessing someone primary job it is to re-examine collective perspectives generates fresh
concepts for tackling issues, which improves organizational efficiency. The impression of
agreement could also be lessened by involving trustworthy individuals such as instructors in our
conversations on a regular basis, who could give professional insights and contradict main

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characters' viewpoints (Jarosławska-Sobór and Dulewski, 2018). Anxiety of uncertainty, in turn,
is a roadblock to our issue-solving ability. Thinking back on our multichannel approach, we
might as well have stopped the internet hub immediately whenever production began to decline
time after time, rather than sticking with it until the conclusion. "Increase of dedication" refers to
the propensity to engage ever more energy in a resolution taken notwithstanding its previous
shortcoming. We sought to minimise monetary penalties of desertion while accomplishing so,
not only to keep our pre-established strategy for network strategy managerial choices, but also to
prevent the postponed advantages of advertising and promotion. Additionally, some additional
cognitive prejudices aggravated our failure in this personal computer business. While brought it
up regarding consumption and profitability for months, for example, "cognitive prejudice" lead
us to personally assume think our judgments were more dependable than they were actually,
culminating in bad choices. Because we were aware of the implications of wrong forecasts and
attempted to prevent them in the days subsequent, attributed to the impact of "cognitive biases,"
a great deal of knowledge and potential possibilities also weren't thoroughly explored. Knowing
the findings at the conclusion of each month led us to feel that something which occurred was
foreseeable, obstructing our opportunity to comprehend from previous experiences. Similarly,
objective criticism from knowledgeable individuals could offer constructive assessments of our
judgments, reducing a few of the issues (Bădin, 2018).
Satisfying
Numerous responsibilities very seriously, along with some common activities and
international norms, were established during the Forming phase of the organization formation
procedure to manage our co-workers’ behaviour (Keong and Dastane, 2019). We designed a
choice acceptability standard to assure that difficulties are freely addressed and that choices are
only made when the overwhelming of team participants agree for them. This, undoubtedly, aided
us in speeding up our selection-making procedure since embracing this standard provided us
with a better way to proceed, allowing us to predict one another's conduct and react more swiftly
and correctly. The implementation of these team rules clearly indicated the collectively
selection-making approach which we followed across the company which is "DIJIBOX". On the
other side, this selection-making approach allowed for a wider range of perspectives and a higher
proportion of information, resulting in superior selection-making expertise (Lues and De Klerk,
2016). Most significantly, participating in the selection-making procedure allowed every
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individual to better grasp the reasoning behind such a resolution, enhancing our dedication to
participative leadership. Participatory selection-making, on either side, may have certain
disadvantages for us. For instance, it dragged back our decision-making on R&D licensing since
so much effort was spent trying to come to an agreement among participants. Furthermore,
owing to the significant level of cohesion especially important to understand, team-aided
selection making can often be a descriptive statistics and inferential statistics in group thinking or
cognition impairments (Matikiti, Kruger and Saayman, 2016).
Culture
My team consists of six people from two distinct nations with diverse culture origins
mainly from India and China. Despite the notion that what a varied spectrum of ethnicities offers
my colleagues with much more cumulative capabilities and understanding, variety did result in
clear differences of experiencing, believing, and performing, which constituted the roots of
several disputes who occurred throughout our cooperative learning. Unknown minimization is
among the most major cultural distinctions, and it has a big impact on our selection-making
procedure. Essentially, ambiguity is described as a scenario wherein individuals must execute
selections based on insufficient understanding about different possibilities. Ambiguity concept
that refers to an user's liking and approach regarding unclear developments and chances.
Throughout the simulator, we were required to make a number of hazardous and novel options,
like engaging in research and development or launching a new advertising strategy. As a result,
the different levels of confidence among participants of the company had a massive effect on
how we executed such difficult judgments. For example, when discussing to choose if or not
engage in "Ultra definition technologies," were concerned about the unorganized scenario and
attempted to convince us thinking it was not beneficial. Some individuals, like me are massively
in favour of R&D spending. As a consequence, there was a lot of strife inside the team. We
ultimately decided to go ahead with this transaction since it was the preferred option among the
rest of our membership. The following ambiguity aversion indices of the 2 nations possibly
describe participants of the subgroup' responses (Pantano, Bassano and Priporas, 2018).
Structure
Due to the impact of ambiguity perspective on selection making, I believe it is critical for
me to comprehend person's risk-taking behaviours in the coming when operating in a diverse
particular cultural company. Unknown minimization knowledge aids me in predicting how often
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threat individuals are prepared to accept, resulting in a decision which is favoured by everybody.
As a consequence, there is a significant level of tolerance of collective decisions that allows a
faster and more productive selection-making procedure and helps to minimise unanticipated
confrontations among my participants of the collective (Prins, Bulte and Pilot, 2018).
CONCLUSION
This assessment concentrates mostly on emphasising several critical elements in my firm's
selection-making procedure that may have a favourable or unfavourable impact on the results. In
retrospect, I recognise that the efficient market hypothesis we used throughout the company that
is "DIJIBOX" did not perform effectively because of the constraints listed previously. As a
result, whenever determining choices in the future, the paradigm that are discussed previously,
that is a more trustworthy foundation, would be applied. Furthermore, preconceptions which
skewed our judgments are identified, as well as numerous possible fixes, with trying to introduce
in trustworthy strangers proving to become the best efficient strategy to mitigate prejudice
impacts. Furthermore, the effects of organisational values and ambiguity aversion on choice
taking are assessed in order to assist me in determining the best effective selection-making
technique for a particular scenario. Reflection on what occurred throughout my cooperative
education enables me to assess and integrate my classroom studying with my practical practise;
as a result, I may enhance my training from previous experiences and get deeper awareness by
examining occurrences in many approaches. As a result, I would seek to examine since all of my
understanding and thinking would be lost until I comment on my experiences.

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REFERENCES
Books and journals
Antczak, A. and Sypniewska, B. A., 2017. Personal Selling in the Service Sector as One
Marketing Promotional Tool. In Cross-Cultural Personal Selling (pp. 35-56). Palgrave
Macmillan, Cham.
Bădin, A. L., 2018, May. New ways of interacting with culture consumers through cultural
services marketing using Big Data and IoT. In Proceedings of the International
Conference on Business Excellence (Vol. 12, No. 1, pp. 93-102). Sciendo.
Breibauer, A., Brücker, J. and Jäger, J., 2018. Emerging Market Multinationals in Europe:
Implications for a Smart Location Policy. Fachhochschule des BFI Wien.
Chandiok, S. and Sharma, P., 2017. Hospitality Marketing: Strategic Issues. In Strategic
Marketing Management and Tactics in the Service Industry (pp. 213-242). IGI Global.
Jarosławska-Sobór, S. and Dulewski, M., 2018. Utilization of Integrated Marketing
Communication for The Introduction of a New Brand to the Market. Case Study of
“Eko Patrol” of The Central Mining Institute. Marketing of Scientific and Research
Organizations. 30(4). pp.57-74.
Keong, L. S. and Dastane, O., 2019. Building a sustainable competitive advantage for Multi-
Level Marketing (MLM) firms: An empirical investigation of contributing factors. The
Journal of Distribution Science. 17(3). pp.5-19.
Lues, H. T. and De Klerk, N., 2016. Gender differences amongst African Generation Y students'
perceptions of fashion marketing activities.
Matikiti, R., Kruger, M. and Saayman, M., 2016. The usage of social media as a marketing tool
in two Southern African countries. Development Southern Africa. 33(5). pp.740-755.
Pantano, E., Bassano, C. and Priporas, C. V., 2018. Technology and innovation for marketing.
Routledge.
Prins, G. T., Bulte, A. M. and Pilot, A., 2018. Designing context-based teaching materials by
transforming authentic scientific modelling practices in chemistry. International
Journal of Science Education. 40(10). pp.1108-1135.
Roberts, P., 2020. Absolute Essentials of Project Management. Routledge.
Truong, V. D., 2017. The career paths of social marketing doctoral graduates. Journal of Social
Marketing.
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