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Marks & Spencer: A Case Study in Retail Transformation

   

Added on  2024-06-28

19 Pages3440 Words241 Views
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Introduction to Information Technology
Marks & Spencer: A Case Study in Retail Transformation_1

Abstract
Marks and Spencer is one of the biggest British MNC (Multinational Company) in the retail
section. This organization is well known for its products like food, home, and clothing which are
a sale by its stores, its franchises and many more. In 2017 the organization aimed at becoming
more customers & focused partners. In achieving this target its various franchises have achieved
huge profits of 81.9 million in terms of pounds. This target has totally changed the image of the
Marks and Spencer organization at the previous time when it was struggling a lot.
Marks & Spencer: A Case Study in Retail Transformation_2

Table of Contents
Abstract............................................................................................................................................2
Introduction......................................................................................................................................4
Literature Review............................................................................................................................5
LO1..................................................................................................................................................6
Reasons for Failure......................................................................................................................6
LO2..................................................................................................................................................8
Wired World.............................................................................................................................8
A large Number of Shops.........................................................................................................8
Bad Stores.................................................................................................................................8
Fashion faux.............................................................................................................................9
LO3..................................................................................................................................................9
There are various types of network in the retail business............................................................9
LAN..........................................................................................................................................9
MAN.......................................................................................................................................10
WAN......................................................................................................................................10
LO4................................................................................................................................................10
Contribution of ICT in retail industries......................................................................................10
LO5................................................................................................................................................12
LO6................................................................................................................................................13
Conclusion.....................................................................................................................................17
References......................................................................................................................................18
Marks & Spencer: A Case Study in Retail Transformation_3

Introduction
In this brief, Marks and Spencer are chosen as a retail organization in the United Kingdom. In
this report, we are discussing the growth of this organization. We are dealing with the various
reasons which affect the growth of this organization, what were the issues and challenges that
this organization has faced while running their business, what are the different types of networks,
how information communication & technology have contributed to the retail industries and what
are the effects of the Internet on this organization. We have also discussed how Information
Technology has played a role in the management and the phases of the system development life
cycle were.
Marks & Spencer: A Case Study in Retail Transformation_4

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