Strategic Management of Marks and Spencer

STRATEGIC
MANAGEMENT

Contents
INTRODUCTION.........................................................................................................................3
M&S-Background Information....................................................................................................3
Methods of Development...............................................................................................................5
Leadership Style.............................................................................................................................6
Change Management.....................................................................................................................8
Sustainability..................................................................................................................................9
Conclusion and Future Recommendations...............................................................................10
REFERENCES............................................................................................................................12

INTRODUCTION
This report is based on Marks and Spencer, a British multinational retailer of clothes and
household products. It has headquarters in London and provides designer clothes through its
outlets at global level. The report includes a description of the company’s background, the
various methods of development that are used by the company and the leadership styles used in
the company. In addition, there are several strategies with the help of appropriate models are
discussed in current report. The report also includes an explanation about the future sustainability
strategy for Marks and Spencer along with specific recommendations.
M&S-Background Information
One of the major retailers in the United Kingdom, Marks and Spencer, was founded by
Michael Marks and Thomas spencer in the year 1884. The company is headquartered in London
and specializes in selling household, clothing and food products. Most of the products that are
sold by Marks and Spencer are of its own label. It is analysed that company is working at global
level. Currently, it is operating in nearly 29 countries across the world. Manages of organization
are planning to expand business in more nations with an aim to earn higher profit margin. It is
analyzed that M & S has 65 franchise stores in Asia, 60 in Europe and more that are essential to
meet with the needs of customers. Here, organization has more than 1519 stores worldwide and
nearly 130 franchise. Company has 450 stores merely in UK that allows manages to lead fashion
industry and earn higher profit margin. In addition, organization is able to earn higher profit
margin with its more ample number of outlets at global level. In 2020, it generated profit of 67.2
million that was higher than profit of 2019.
So, it is monitored that the performance of entity is remarkable as it is able to earn higher
profitability. In addition, there are more than 78,000 employees are associated with organization
who perform several roles and responsibilities for overall growth of organization. Therefore, it
can be said that M & S is a leading company of fashion industry that is working remarkable at
global level. For this purpose vision and mission of organization are discussed as under:
Vision:The vision statement of the company is to be the standard against which other
companies are measured.
Mission: The mission of the company is to make high quality products accessible to all
its customers.

Methods of Development
Methods of development help an organization in enhancing its performance as well as
strengthening its brand name in the market there are different tools as well as techniques which a
company can use. Implementation of various methods of development is important because it
also helps in improving the overall motivation and confidence levels of employees. As a result,
they are more engaged and committed to their jobs (Coen and Vannoni, 2020). It is analyzed that
internal analysis plays a crucial role in developing strategies and tactics fir future development
and growth of company. For this purpose, SWOT is one of the most commonly used strategic
tools that can be used to analyze the various methods of development that are used by the
respective company.
Strengths Weakness
It is analyzed that M & S is a well known
brand that is renowned among customers and
also known as a leading brand of fashion
industry that allows company to earn higher
profit margin.
Here, organization provides variety of products
such as food, clothes and more. This
diversification allows managers to earn
potential profit and create a difference from
competitors.
It is monitored that in the year of 2019 sales of
organization declined drastically. It was due to
lack of supply chain efficiency and non
availability of products.
There is also a perception prevailing among
customers that M & S do not offer products to
younger and teenagers. This perception also
put adverse impact on overall sales and
profitability of organization.
Opportunities Threat
There is higher opportunity for entity of global
expansion. It is currently working in 15
countries and can expand business in more
nations.
It can adopt effective practices in the fields of
online marketing. It is really essential to grab
the attention of customers.
There is higher competition is prevailing for
company at market place that may create
constrain in its success and growth.
Competitors like ASDA, Sainsburya adopt
ample of strategies to attract more buyers by
providing products at lower price. It is creating
higher threat for organization.