Marks and Spencer and Its Environment: SWOT and PESTLE Analysis

MARKS AND SPENCER AND ITS ENVIRONMENT
INTRODUCTION
Business in practice is a process of information collection
in regard with business plans, financial information,
products and services, manufacturing process, supply
chain management and such more (Shaturaev and
Bekimbetova, 2021). To run any business, it is important
for an individual to understand the different functions of
the firm and market as well from where the organization
can grow and develop at successful level. Marks and
Spencer is British multinational retail organisation and
headquartered at London, UK. M&S majorly deals in
clothing apparels, beauty products, personal and essential
home products. The current assessment will illustrate how
the external and internal factors affects the business in
wider manner and in what ways the business can impact
on the external environment as well.
PESTLE ANALYSIS
Political: The political factor includes the government
rules and regulations which can affect the M&S business
in wider manner. Changes in taxations policy by the
government in relation trade areas will impact the business
in definite order.
Economical: Economical factor highlights the areas such
as inflation rate, interest rate, unemployment rates and
such more which can affect the M&S.
Social: The social factor covers the demographics, age,
gender and such more areas which can impact the business
in wider manner. The company should keep their focus on
their target audience from where the company can increase
their sales accordingly.
REFERENCES
Hans, V.B., 2018. Business
environment–conceptual framework
and polices. International Educational
Scientific Research Journal, 4(3),
pp.67-74.
Kohnová, L., Papula, J. and et.al.,
2019. Internal factors supporting
business and technological
transformation in the context of
Industry 4.0. Verslas: Teorija ir
praktika/Business: Theory and
Practice, 20, pp.137-145.
Miciuła, I., Kadłubek, M. and et.al.,
2020. Modern methods of Business
Valuation—case study and new
concepts. Sustainability. 12(7), p.2699.
SWOT
Strength: Marks and Spencer operates in
different countries and delivering their
services in definite manner which results the
organization to grow and develop
accordingly (Ritter and Pedersen, 2020). The
company also focuses on improving the
customer experience from where they can
attract the maximum number of customer at
their store.
Weakness: Retail industry is growing and
developing in rapid manner which results the
company to get the problems and issues in
overcoming challenges in definite order. Due
to high competition in the market marks and
spencer facing issues to increase their sale.
How the company impact its context External Environment
Business functions plays an important role in the growth and development of the country.
Marks and Spencer is a multinational retail firm who deals in variety of products and services
and develops the market accordingly (Hans, 2018). It has been analysed that business
functions also puts the great impact over the external environment and leads the particular
country to develop in definite order. M&S follows all the rules and regulations of the
government which delivers the profitable outcome to the company as well to the political
powers as it increases the business market by ethical processes (Kohnová, Papula and et.al.,
2019). By following the rules implemented by the government, it increases the sales of the
product and results in excellent revenue and economy of the particular country as well. Along
with this, company also focus on the sustainability areas where they put their best efforts and
hard work in securing and protecting the nature in effective manner. Sustainability is the most
important factor to be considered by the companies which also attracts and influences the
audience and can increase their sales and results in better organisational performance.
However, M&S also uses the technologies within their firm for branding and promoting the
products and services they offer which also put the impact on the external environment. By
using the technologies for the branding it brings the innovation in the market and overall
benefits the specific country.