This project analyses the external and internal factors of Marks & Spencer using PESTLE and SWOT analysis. It discusses the impact of political, economic, socio-cultural, technological, legal, and environmental factors on the company's operations. It also highlights the strengths, weaknesses, opportunities, and threats of the company and how they interrelate with the external factors. The project concludes by emphasizing the importance of analyzing and evaluating the business environment to develop strategies for sustainable growth and development.