Managing & Developing Innovation & Creativity - Case Study of Marks & Spencer

This presentation is a case study of Marks & Spencer and how they manage innovation and creativity. It covers the company overview, issues faced, resources used, research methodology, innovation audit methodology, recommendations, and conclusion. The presentation also includes references for further reading.

BM632 Managing
& Developing
Innovation &
Creativity

Table of content
• Chapter 1: Company Overview
• Chapter 2: Issues/ problem
• Chapter 3: Resources of data, models and theoretical concepts used
• Chapter 4: Research Methodology
• The innovation matrix
• The scamper technique
• The design thinking model
• Planning and implementation
• Chapter 5: Innovation Audit Methodology
• Recommendations
• Conclusion
• References

Chapter 1: Company Overview
• The company Marks & Spencer operates as a
major British multinational retailer which is
being headquartered in London, England.
• The respective company was incorporated in
1884 by its founders Michael Marks and
Thomas Spencer also is headquartered in
London, England, UK Akbar and Ahsan, 2020)

Chapter 2: Issues/ problem
• The issues or problems are integral elements of the business environment that are faced by firms
which also leads to their development.
• In the relative context of operational working at Mark & Spencer major issues are faced by the
retail firm in terms of human resource management.
• The issue is with regards to an increase in employee turnover and employee absenteeism.

Chapter 3: Resources of data, models and
theoretical concepts used
• The concept of innovation refers to the practical
implementation of ideas and relative concepts that results in the
introduction of a new service or a product or bringing in
improvement in existing products or services of the company.
• This helps the business firm to operate effectively in its
business market and define critical pathways from which
desirable goals and objectives of the firm could be attained.

Chapter 4: Research Methodology
• The concept of innovation matrix refers to a visualisation that illustrates several aspects of the
innovation.
• The managers at M&S can make use of this matrix that defines critical standards to solve various
issues and problems faced by the retail firm.
• The key elements of the matrix include; Breakthrough innovation, Disruptive innovation,
Sustaining innovation and Basic innovation.

The scamper technique
• The approach of the SCAMPER
technique is functional under creative thinking
and problem-solving for developing a better
standard of working in the business firm.
• The managers at M&S use the respective
technique to solve the issue faced by given
company towards solving its management
issues and relative problems;

Planning and Implementation
Planning
• Training and development: Training and development is a method of providing training
opportunities that can aid in the development of a person's personal and professional attributes.
• Quality of work-life: Marks & Spencer will be able to provide quality of work life by routinely
checking performance criteria, which will have a favourable influence on staff performance and
productivity.

Implementation
• Need assessment- The first stage in creating a training and development plan is determining the
training needs and requirements, which may be done by tracking performance against performance
criteria on a regular basis.
• Choose a training technique- Choosing a suitable training method is one of the most important
stages since it will lead to increased employee productivity and lower employee absenteeism and
turnover rates.

Chapter 5: Innovation and Methodology
• The innovation audit methodology guides better terms
of working in the business firm through reflecting to
innovation practices adopted in the business firm.
• Ideas generation
• Prioritisation
• Implementation

Recommendations
• Market and data analysis: Regularly monitoring the market for aspects that might have an influence on
employee performance and making decisions can help to reduce the impact on employee turnover, as
this strategy helps to reach the required standard and ensures employees that they are appreciated in the
organisation.
• Regular feedback from stakeholders: Encourage workers to share their own ideas as one of the
simplest ways to boost employee motivation.

Conclusion
• From the analysis of the above information presented, it can be concluded that there are several
issues and challenges that are faced by the retail business while regulating a variety of operations
in the specified marketplace.
• It can be said that better terms of working in the firm can be enabled through adopting proper
management techniques which is inclusive of innovation techniques.

References
• Akbar, S. and Ahsan, K., 2020. Investigation of the challenges of implementing social
sustainability initiatives: a case study of the apparel industry. Social Responsibility Journal.
• Cornelius du Preez, H. and Folinas, D., 2019, July. Procurement’s contribution to the strategic
alignment of an organisation: findings from an empirical research study. In Supply Chain Forum:
An International Journal (Vol. 20, No. 3, pp. 159-168). Taylor & Francis.
• Fayoumi, A. and Williams, R., 2021. An integrated socio-technical enterprise modelling: A
scenario of healthcare system analysis and design. Journal of Industrial Information
Integration, 23, p.100221.

Thank-You!!