This presentation discusses the international expansion of Marks and Spencer, including its functional areas, organizational structure, factors affecting expansion, and impact of digital technologies on expansion. It also highlights the importance of business environment and interdependence of various elements in achieving organizational goals.
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TOPIC STUDENT NUMBER - top15920 BAM4009
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Table of contents INTRODUCTION MAIN BODY 1.) Explain about organisation that has expand into international market. 2.) Define several functional areas of respective firm. 3.) Discuss different organisational structure and what hierarchy can maintain by of respective firm. 4.) Explain the factors that have affected the international expansion for Marks and Spencer 5.) Explain the impact of digital technologies on the international expansion of the business organisation CONCLUSION REFERENCES
Introduction Organisation have to interact with its environment as they are highly interdependent on each other. Business environmentreferstothoseextrinsicandintrinsic elements that create an implications on entire business operationsthatcanmaintainahealthycustomer relationship.Itconsistcompetitors,consumers, suppliers,stakeholdersetc.Thesecertainelements helps to control business activities and derive value for them.
About Organisation-Marks & Spencer is a British company which was established in 1884by Michael Marks, and its headquarter locate in United Kingdom. Specialises –It deals in food items , home product, beverages, luxury clothing and many more service which helps to derive customer satisfaction. Business size and turnover-402.27 crore Explain about organisation that has expand into international market.
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Explain the different functional areas in your chosen organization It refers to a field where no. of employee are working together in group. A teams can made on basis of similar skills and interest. Following arefunction that can performed by Marks & Spencer. •Human Resource •Marketing •Finance •Sales
Explain the different organisation structure and what is the structure of your chosen organization There are several kinds of company structure, it is a system that can handle certain activities of business in order to achievingsuccessfulorganisationalgoals.Someof hierarchy are define below: •Functional structure •Matrix structure •Divisional Structure In context of Marks & Spencer, firms follows flat structure
Influences/factorsthathaveaffectedinternational expansion of your chosen organisation in recent years The internationalization of Marks and Spencer has suffered the series of misfortunes in both the home company and as well as in abroad. The company sales tends to decrease, stick prices and market capitalization was reduced and the profits of the business organisation were declined. The businesses uses the international strategy which is a plan created by the business organisations to do its business in the international market. •Political factor •Supply chain scalability •Industry rivalry
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Explain the impact of digital technologies have on their international expansion strategy Digital technologies has increases the effectiveness of the decision support processes and declined the amount of associated manual work in the business organisation. The knowledge about the foreign market through the new digital technologies increases the international performance of the business enterprise. The digital technologies helps to create social and intellectual data about foreign markets with the faster speed as compare to the other methods.Marks and Spencer would be able to improve attractive4ness, decision processes and the abilities of the decision makers. In today's world the innovation and developments of the Internet, cyber-physical systems, server systems, etc.,
Conclusion From the above PPT, it is concluded that Marks and Spencer is British multinational company which is expanded across the world which deals withoutside or inside nation which helps to create a positive impact on company image and generation in goodwill. It has various functional areas such as human resource, finance, sales and marketing which perform various activities and they all are interrelated. These all departments functions together and help each other in order to achieve the goal of the organisation.
References •Bonvillain, N., 2019.Language, culture, and communication: The meaning of messages.Rowman & Littlefield. •Coviello, N., Kano, L. and Liesch, P.W., 2017. Adapting the Uppsala model to a modern world: Macro-context and microfoundations.Journal of International Business Studies.48(9).pp.1151- 1164. •Haasis, T.I. and Liefner, I., 2019. Reviewing the research on the internationalization of Chinese firms: thematic expansion, new impulses and potential future development.International Journal of Emerging Markets. •Jiang,G.F.andHolburn,G.L.,2018.Organizationalperformancefeedbackeffectsand international expansion.Journal of Business Research,90, pp.48-58.