Developing a Marketing Campaign for Marks and Spencer

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents

Table of Contents

Introduction
The marketing management is based upon developing key approaches that
has helped business organizations over increasing its sales figures with potential.
The organization has made revenue and profit increased with more effectiveness. In
order to make market place developed within set period of time. This is essential fir
making development done within set period of time. It is required by business entity
for developing effective marketing operations. In the project Marks and Spencer
organization has been taken into consideration for better understanding digital
marketing and its dimensions is Marks and Spencer(Kotler, Kartajaya and Setiawan,
2021). The Marks and Spencer is a multinational British retail company which was
established in the year 1884. This project will include focus on development of a
marketing campaign in order to communicate with key customers. This project will
cover reflection on campaign in order to develop precise learning and development.
Campaign objectives
It is important for the Marks and Spencer organization to increase targeted
marketing campaign goals a good way to increase a a success marketing campaign.
The key goals associated with marketing campaign could be formulated through
advertising and marketing control a good way to obtain key dreams and
goals(Mogaji, 2021). Its leads towards developing various kinds of aspects which is
used in order to enhance business on large scale with better approach towards
markets and various aspects relates to it. In order to make the goals of
advertisement and marketing campaign SMART objectives are applied by Marks and
Spencer which has been explained as follows:
 To boom the income parent through 25% until the stop of yr 2022.
 To attain big quantity of clients all throughout the globe.
 To increase marketing campaign in most important regions of Australia and
large cities.
 To take comments of numerous clients a good way to obtain effectiveness in
most important advertising and marketing associated operations.