Contemporary Issues in Marketing: Marks and Spencer Perfume Campaign

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
Name:
ID:
Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are various kinds of problem, which occurred in marketing and to
increase the deals and sales of an organization therefore, it is well significant for the
administrations of the firm to evolve the strategies for marketing and develop the
marketing campaign which assist in dispersing the service in which they are dealing
and the awareness of the products.
This is the report of contemporary problems or issues in marketing. This report is
going to discuss about the objectives of campaigning, plan of campaigning, success
measurement and the involvement of digital communication in the campaigning
plan. The following report which is going to discuss below is totally concentrate on
the Marks and Spencer company which trade in the different types of perfume's
products. In this report, the campaign of marketing for the Marks and Spencer and
their product will be discuss.
Campaign objectives
There are various kinds of aspects or objectives which are discussed below for the
marketing campaign of the Marks and Spencer and their product. It should be make
sure by the company that the objective which are evolved by the them for the
marking campaign must have to be SMART (Canavan, 2020). There are following
objectives of Marks and Spencer marketing campaign, which are discussed below:-
 spread the good image of Marks and Spencer and their products in the mind
of customers with in the next three months.
 For enhancing and making the profit by twenty percent in the next upcoming
five months.
 With in the upcoming six month target to develop the trustworthy customers
for using Marks and Spencer's perfume.
 On the platform of digital media, enhancing the engagement of costumer with
their perfumes by fifteen percents in next three to five months.
 To Make an excellent image of brand and its perfume in the mind and heart of
the customer (Daskalopoulou, and Preece, 2021).
 Try to fascinate the more number of consumer for buying the Mark and
Spencer's perfumes.
Measurement of success