Marks and Spencer and External and Internal analysis based on Pestle analysis

Introduction
Business environment is a place where in the business
operates, it includes different factors both in external and
internal environment that impacts the business
performance either negative or positive manner.
Marks & Spencer is the chosen business organisation
which is a British international organisation,
headquartered in London, UK. The organisation was
founded in the year 1884 by Michael Marks and Thomas
Spencer. Marks & Spencer is the largest retailer with
renowned brand name for delivering quality products and
services to its end customers. In this discussion, the main
points covered talks about business environment that how
different internal and external factors affects the business
performance. Apart from that, the discussion also
discloses that how the business activity affects the
external environment. (Akhmetshin and et.al., 2017).
Marks and Spencer and External and Internal analysis based on Pestle analysis
Name of the Student
External Environment
Political factors
There are certain political factors such as free trade in UK that supports Marks & Spencer to bring convenience in promoting foreign
trade, exports and import. With implication of Brexit, Marks & Spencer has been affected in a negative way facilitating restrictions
over imports and exports, restriction of free trade, freezed recruitment, increase cost for acquiring raw materials and so on.
Economic factors
With stability of economic conditions Marks & Spencer gets fair growth opportunities and sustainability in UK. The stable economy
conditions in UK, helps to get easy finance choices for business stability in the marketplace. Other factors include inflation rate,
growth rate, foreign exchange rate that impacts the business performances.
Social factors
People living in UK are mostly the ones with high purchasing power and income earning capacity, it greatly benefits Marks & Spencer
to maximize sales and profitability goals. Moreover, the association responds to the high lifestyle pattern of people by delivering them
quality products and services at exclusive ranges without comprising on styling and taste of the customer’s preferences.
Environmental factors
Marks & Spencer adopt green practices in the workplace and other green approaches to reflect strong brand identity. Marks and
Spencer adopts measures to reduce the carbon footprints of the business activities and other to adhere to the environmental protection
norms in UK.
Technological factors
Marks & Spencer uses advanced technology and tools in the business activity that supports to bring efficiency in the business
functioning. Some technology used by the Marks & Spencer includes customer relationship management software in order to improve
customer and business engagement others such as artificial intelligence, augment reality, cloud computing etc. using advanced
technologies in the business also supports to analyze the business performances through performance metric tools.
Legal factors
In order to operate the business in the most legal ethical manner, Marks and Spencer adheres to all the legal framework determined as
per laws and norms of UK for managing the business. Some of these include equality, national minimum wages and others.
(Cherunilam, 2021)