Marks and Spencer and External and Internal analysis based on Pestle analysis

This report analyzes the impact of external and internal factors on Marks and Spencer's business environment based on Pestle analysis. It discusses how the company impacts the business environment and how it adheres to legal and environmental factors. The report also highlights the company's proactive marketing approaches and strategies to deal with competition.

Introduction
Business environmental plays an important role as it
directly or indirectly impacts the business performance in
a positive or negative manner, thus business analyses
these forces and factors in the internal and external
business environmental and formulates policies that best
suits organizational objective and sustainability of the
business. In the context of
Marks & Spencer which was founded in the year 1884 by
Michael Marks and Thomas Spencer. It is a public limited
company that delivers variety of services to its customers
including food services, banking services, clothing,
flowers and home improvement products. Marks &
Spencer was founded in Leeds, UK and headquartered in
London, UK. The company is a major revenue generator
that positively contribute towards the economy of UK.
This report clearly talks about the impact of external
factors on the business, And how the business impact the
business environment. (Akhmetshin and et.al., 2017).
Marks and Spencer and External and Internal analysis based on Pestle analysis
Name of the Student
External Environment
Political factors
Brexit have negatively impacted the business performance of Marks &
Spencer leading to increase in business cost, restrictions over foreign trade
and other challenges faced by the Association.
Economic factors
With higher purchasing power of people living in UK, it helps association to
acquire profitable opportunities and market growth.
Technological factors
As UK is fourth country in the world, known for using highly advanced
technologies. Marks & Spencer uses latest technologies and software
embedded in the computer systems that helps to acquire productivity and
efficiency in the business functioning. Few Technologies adopted by the
business includes artificial intelligence, augmented reality, cloud-based
technologies and others. The business also focuses on improving its online
presence so that customer irrespective of the location can take the services
of the business further enhances the business presence in the international
marketplace.
Legal factors
Marks & Spencer adheres to all legal factors which includes business laws
and other related norms which are necessarily to be adhered. Marks &
Spencer complies all such legal norms such as national minimum wages,
equality act and other laws in order to run the business in the most ethical
manner.
Environmental factors
Marks & Spencer complies with all such environmental factors and takes
initiatives to prevent environmental pollution and reflect corporate social
responsibility in the external market. Taking environmental measures helps
the business to establish strong brand identity and positioning in the market
place.
Social factors
There are different social factors such as high living standard, changing
preferences of the customers that effects the business offerings. Marks &
Spencer list out all such social factors in UK and delivers products and
services quality standards and satisfies the preferences of the Society
(Cherunilam, 2021)
How the company impact its
context External Environment
Environment
Marks & Spencer follows environmental safety and other
environmental pollution prevention measures such as recycling
waste, using nonrenewable sources of energy, Measuring carbon
footprints and other approaches , Reflects the corporate social
responsibility of the business and the social value that the business
bestow to the society (Georgescu and Popescul, 2015).
Economy
Marks & Spencer has a total number of 78,000 employees
deployed in the organisation worldwide, apart from that Marks &
Spencer proactively recruits new faces that helps to create
employment opportunity in the country.
Political
Imports and exports encourages foreign trade that further boost
economic development in UK.
Social
Marks & Spencer delivers Quality value to the customers that
further helps to develop higher living standards of the people in
the society.

Internal Factors
• Marks & Spencer follows the flat organizational structure that helps to reduce bureaucracy
and hasten the process of decision making and the chain of command. Flat structure
followed by the musician is also an effective approach for managing the internal workforce
wherein the working staff can directly contact and communicate to the business executives.
• Marks & Spencer engages with its customer with proactive marketing approaches by
majorly focusing on digital media platforms in order to engage and deliver the marketing
message to the large number of customers.
• Marks & Spencer improves its market offerings as per the changing customer preference
and the market trends.
• In order to deal with the rising competition in the market place the organisation adopts
approaches by using customer oriented techniques with the main motive of building strong
customer perception and market positioning by offering products and services at exclusive
range and differentiated features (Ištvanić, Crnjac Milić and Krpić, 2017).
• Marks & Spencer complies with all the business laws and ethics in order to deliver positive
working environment to the employees at work. Employees are given financial and non-
financial motivational tools so that they feel engaged and delivr productivity at work.
• Marks and spencer do not directly depend on the suppliers, only certain raw materials are
been acquired through the suppliers. This cost-effective technique used by the business
helps to reduce unnecessary cost given to the suppliers and reduces the risk of dependence
towards the supplies.
Conclusion
In the light of the above discussion it is clear that and business environment
is an important tool for businesses wherein all the strategies and approaches
relates directly or indirectly and dependent on different business
environmental factors. The report delivered impact of external and internal
business environment factors on the business activities and how the business
activities impacts the external environment.
References
Akhmetshin, E. and et.al., 2017. Analysis of innovation activity of enterprises in modern
business environment. J. Advanced Res. L. & Econ.. 8. p.2311.
Calabrese, M. and et.al., 2018. From mechanical to cognitive view: The changes of decision
making in business environment. In Social Dynamics in a Systems Perspective (pp. 223-240).
Springer, Cham.
Cherunilam, F., 2021. Business environment. Himalaya Publishing House Pvt. Ltd.
Georgescu, M. and Popescul, D., 2015. Social Media–the new paradigm of collaboration and
communication for business environment. Procedia Economics and Finance. 20. pp.277-282.
Ištvanić, M., Crnjac Milić, D. and Krpić, Z., 2017. Digital marketing in the business
environment. International journal of electrical and computer engineering systems. 8(2.). pp.67-
75.