Strategic Management of Marks and Spencer: Critical Assessment and Evaluation

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Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critical assessment of process that is implemented by company to determine their
strategy.......................................................................................................................................1
Evaluation of critical models as well as tools that are implemented by company to
determine their strategy...........................................................................................................3
Application of strategic tools to a real company....................................................................5
Critical appraisal of relevance of change management that is related on complexity of
transformation process, its costs, risks along with sustainability.........................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management could be considered as a method which could involve operation as
well as supervisory of every resource for accomplishment of goals in company. It generally
includes formulation of strategies in order to have competitive advantage. Strategic management
basically covers an analysis of internal along with external factors of business which could be
able to affect profiles of companies (Dong, 2021). It provides an accurate direction to group of
individuals for performing out their business activities and it helps in demonstrating a strong
vision and mission for company that could be able to lead in order to accomplish their identified
goals. This report is based on strategic management of Marks and Spencer that is a retail
company and deals in selling out food products, clothing as well as home products by carrying
out product of their own labels. This report consists of critical assessment of process which is
used by company for identifying their strategy, evaluation of critical models and tools that are
used by company for determining their strategy, applications of strategic tools for real company,
critical appraisal of relevance in relation to change management that is associated on complexity
of transformation process deals in cost, risk as well as sustainability along with its conclusion.
MAIN BODY
Critical assessment of process that is implemented by company to determine their strategy.
Strategic plans are basically related in terms of action that could be taken by the manager for
achieving their goals. Strategy plan is beneficial in terms of determining factors of company that
is essential for carrying out various strategies (Masoodipoor, 2021). In relation to Marks and
Spencer there are few of strategies which could be implemented by company for having
accomplishment in their objective that could also be considered as a guideline for business which
is beneficial for them in terms of achieving their goals in their business operations. And these
steps consist of various factors that are as follows:
Vision:
It is said to be one of the main challenge of companies that is maintaining their employees
aligned towards a vision as well as with focus that is essential for them for achieving their
priorities. It basically needs effective as well as efficient sourcing by having a help of assisting in
supporting for analysing vision order to provide proper direction for company. As company's
vision is to be future related that could be inspired by company along with individuals which are
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