Global Strategic Management: Analysis of Marks and Spencer's Existing Strategy

GLOBAL STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION................................................................................................................................3
TASK....................................................................................................................................................3
The existing strategy of chosen company and taking the External and Internal environments into
account. State the pros and cons of their current strategy...........................................................3
analyse how the company can improve on their strategy. What changes in their strategies and
plans would be recommended by you that could make them more successful in the marketplace
in the current environment?........................................................................................................8
Different contemporary strategic issues......................................................................................9
CONCLUSION..................................................................................................................................10
REFERENCES.....................................................................................................................................1

INTRODUCTION
A global strategic management states that the companies should operate in a mixed set of
economies to build up a business strategy that compasses them all. In other words the business
goals should reflect the growth rate and the potential of the market that the economies contain but
also stay aligned with the vision of the corporate. This strategic management covers three areas
which is global, international and multinational. Theses three regions refers to the strategies which
are basically designed to help an organisation in achieving its aim of international expansion.
Global strategic administration concept has come out from a aggregate of a globalisation and
its implications on the business firm throughout the world. It consisted of various factors such as
mix set of economies where techniques are designed by using the agency in order to reap the goals
of the enterprise with the aid of knowing the market potential. A international approach assists a
enterprise situation in getting the diverse Genius pool that harness the agency by means of
leveraging strengths which can be occur when one of a kind humans work together. A business
corporation is able to compete with the better and higher opponents in an open market having a
strong and growing presence in the economies. Globalisation has provide the agencies high quality
use of science and digitisation also impacted the world. The groups in distinctive international
locations have exceptional administration patterns which is required to attain the normal
commercial enterprise dreams in order to grant the conducive environment (Newburry, Deephouse,
and Gardberg, 2019). The agency adopted the price effectiveness strategies that are extra low cost
which enable in exploiting the possibilities such as talent mobility, workplace relocation,
manufacturing set ups, returned office operations and so on.
The company chosen in this report is marks and Spencer, which is a British multinational
retailer. This company was founded and established in 1884 by Michael marks and Thomas
Spencer. Across UK, m&s have almost about 959 stores. They serve worldwide and they been listed
on the London stock exchange. This respective report is prepared on the strategies used by marks
and Spencer and how they can improve it.
TASK
The existing strategy of chosen company and taking the External and Internal environments
into account. State the pros and cons of their current strategy.
EXISTING STRATEGY OF M&S
Marks and Spencer have launched plan A in which they setted more then 100 commitments

which they have to achieve in 5 years or so. With the help of the plan A currently m&s is working
with the customers and suppliers to overcome the challenges like the climatic change, reduce waste,
usage of more and more sustainable raw materials, trade ethically, and assist the customers to lead a
healthy lifestyle. one of the commitment in the plan a is to focus on the fair trading. There were
many campaigns launched by the m&s company like forever fish, big beach clean up, shwopping
etc. these campaigns has contributed in helping in the betterment of the external environment
(Bindra, Parameswar, and Dhir, 2019.). There are some strategic drivers that are operated via the
company which are mentioned as under:
• Differentiated brands: Tesco has adopted the method to provide their pleasant services to
the clients so that their trip can be enhanced and make them loyal to the company.
Therefore, Tesco offers wonderful satisfactory merchandise to the clients at the less
expensive prices and additionally supply them special gives that make the corporation
manufacturer differentiate from its competitors. They supply products with brand assurance
with the aid of placing their very own label on the products which offers a motive to the
customers to buy their products.
• Reduce running cost: The corporation uses the electricity efficient bulb to limit the
working cost and additionally work in partnership with the supplier to reduce the price of
the material. The agency has effective logistics and distribution via having collaboration
with them so that its merchandise is reachable to customers. Therefore, the furnish chain of
the company assists in reducing the cost and accessing the merchandise to the customers.
The distribution of the goods and meals by means of the business enterprise is actually
tremendous and also has dealer partners that approve the corporation in maintaining massive
savings.
• Generate cash from commercial enterprise operations: Tesco offers its clients their
excellent offerings so that it can enhance their satisfaction level. This will help in growing
the cash from the business. The enterprise can generate money by way of enhancing the
profitability and most excellent use of working capital. An organisation can reduce the stick
preserving and power benefits of working capital with higher forecasting. A focus has been
given upon the capital discipline with the aid of a business difficulty in order to improve free
money flow. The organization has set the obstacle fees for the allocation of the capital
through emphasising on the payback duration and maximising the returns.
• Maximise the mix: Tesco ensures the high-quality delivery of the offerings to the customers
such as the corporation have huge stores in sq. Toes which create difficulty to the clients on
buying products. For this, the enterprise took out retail areas to create rooms for tenants such