SWOT Analysis and Operational Impact Analysis of Marks and Spencer

Global Business
Environment

Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
SWOT Analysis of the organization..................................................................................................3
Operational Impact analysis..............................................................................................................4
CONCLUSION.....................................................................................................................................5
REFERENCES......................................................................................................................................6

INTRODUCTION
Global business environment is the environment which makes the company to know
about the different countries market. This report is based on the Marks and Spencer Company
which is the British multinational retia store. The report will outline the SWOT analysis and
operation impact analysis of the company.
MAIN BODY
SWOT Analysis of the organization
Marks and Spencer is the British multinational company which used to do retail
business. The headquarters of the company are basically located in London and company
used to sell the variety of home products such as edible items and clothing (SWOT analysis
of Marks & Spencer, 2022). The SWOT analyses of the company are as follows:
Strengths: There are some of the strengths of the company which helps the company
to earn the good amount of profits. The organization is in the market for the last 136 and by
this it has the well experience in the retail business in United Kingdom. It is one of the
recognized brands and used to provide the quality of products to their customers in the
competitive market (Hajizadeh, 2019). The company used to sell its products offline that
means on stores and online also which increases the profits of company. The company used
to sell the variety of products to its customers and adopts the latest technologies in order to
have their production faster. This brand has made the good relationship with farmers in order
to give them fresh products so they can serve to their customers.
Weaknesses: With having some strength the company has some weaknesses which
used to decreases the profitability of the company. By having the record in 2019 it is seen that
the stores of the organization is declining the sales of the company. This is just because of the
low supply chain system and non-availability of the products in the market. As there were
great demands in the festive the and due to pandemic the company was not able to have new
products in the market (Wang and Wang, 2020). This has made the huge loss for the
company in the offline market as all the makes were closed.
Opportunities: The organization has the lots of opportunity in order to come back and
have great increase in the profits. Marks and Spencer is the big multinational brand so it can