This case study analysis discusses the VRIN analysis, competitive strategy, and stakeholder mapping of Marks & Spencers. The VRIN analysis shows that the brand reputation, product quality, and innovation offer sustained competitive advantage, while the store location and distribution channels offer temporary competitive advantage. The competitive strategy of the company is cost leadership, which helps in the reduction of costs and expansion of the scale of operations. The stakeholders of the organization include shareholders, government, regulators, NGOs, consumers, local communities, communication media, suppliers, partners, employees, and investors.