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Marks & Spencers - A Case Study Analysis

   

Added on  2023-06-11

7 Pages1051 Words359 Views
Running head: MARKS & SPENCERS – A CASE STUDY ANALYSIS
MARKS & SPENCERS – A CASE STUDY ANALYSIS
Name of the Student
Name of the University
Author Note
Marks & Spencers - A Case Study Analysis_1
1MARKS & SPENCERS – A CASE STUDY ANALYSIS
Table of Contents
Question 1............................................................................................................................2
Question 2............................................................................................................................3
Question 3............................................................................................................................4
Marks & Spencers - A Case Study Analysis_2
2MARKS & SPENCERS – A CASE STUDY ANALYSIS
Question 1
Analysis of VRIN frame works of Marks and Spencer: put Yes or No, then write competitive
advantage offered which on of following:
Competitive disadvantage
Competitive parity
Temporary competitive advantage
Sustainable competitive advantage
Resources and
capabilities
Is
value?
Is rare? Is imitable? Is non-
substitutable?
Competitive advantages
offered
Brand reputation Yes Yes Yes Yes Sustained competitive
advantage
Product quality Yes Yes Yes Yes Sustained competitive
advantage
Innovation Yes Yes Yes Yes Sustained competitive
advantage
Location of store Yes Yes No – Temporary competitive
advantage
Distribution
channels
Yes Yes No – Temporary competitive
advantage
Figure 1: VRIN Analysis
Source: (Author)
Marks & Spencers - A Case Study Analysis_3

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