Marketing Management of Marriott Hotel

Marketing Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of the company...................................................................................................3
The branding strategy addition to how company positioning themselves at the market place4
Marketing mix of Marriott Hotel............................................................................................5
Recommendations for improving marketing strategies of Marriott Hotels............................8
CONCLUSION..............................................................................................................................11
REFERENCES:.............................................................................................................................12
Books and Journals...............................................................................................................12

INTRODUCTION
Marketing management has been termed as a process of managing the marketing
elements, fixing the objectives of company, formulating the strategy step by step, making
effective decisions for the growth of company. Further, management motivates and manages
employees to execute the plan in effective manner. Marketing management is associated with
place, product, price and promotion to drive the attention of customers towards the activities of
company (Belhassen, Caton and Vahaba, 2020). Marketing has been determined as promotional
activities which marketers of a company perform to promote the product and services in target
market for the accomplishment of company goals. Whereas, management refers to managing
marketing activities to planning, organising, implementing the technology and executing in
current market place to add values to potential customers to increase their experience. Marketing
management is the combination of both term in order to promote the brand in international
market in effective manner. It helps the company to increase their customer base, profitability,
brand value and market share in order to win in competitive market for future growth. To define
the concept of marketing management effectively the selected company is Marriott Hotel which
is most famous hospitality organisation in UK. It was founded in 1975 by J. Willard Marriott to
provide the hospitality services at large scale to complete their mission successfully.
This report covers the branding strategy as well as how a company positioning
themselves with in a particular industry. Further, it defines the evaluation of their current
marketing mix like 4Ps or 7Ps based on the branding approaches and positioning. At last, it
highlights the recommendations on how an organisation can improve its marketing strategies by
using advance technologies.
MAIN BODY
Background of the company
Marketing management has been determined as the process of planing addition to
executing the plan, pricing, distribution, and promotion of products and services to meet the
company objectives. It is generally the practical implication of marketing strategies, techniques
along with methods to gain competitive advantage over competitors. For the better understanding

of this concept the chosen organisation is Marriott Hotel which is a world famous hospitality
firm and operates in many country (Bholat, Gharbawi and Thew, 2020). It was established by J.
Willard Marriott in 1975 to offer hospitality services to meet the needs of people. There are
around 7000 hotels of Marriott in all over the world and offers variety of services to gain leading
position in market. More than 120000 employees are works in all hotels of Marriott to provide
best hospitality services to people world wide. The company offers variety of services such as
dining, accommodation, spa, restaurant and fitness centre facilities along with they serve as a
hosts venue for meetings, weddings and events. It is known for its Luxury Affordable services
which provide most flexible offers for travel plans of travellers and potential customers. The
Mission of Marriott hotel is to improve the lives of clients and guest by enabling and creating
unsurpassed vacation addition to leisure experiences. The main aim of company is to increase
their brand value and image in all over the world to rule the hospitality industry for long term.
For this management and professional continuous making the effective branding and marketing
strategies to promote their brand effectively.
The branding strategy addition to how company positioning themselves at the market place
Branding strategy has been termed as plan of company to expand their business in new
market and make the product and services more innovative in order to differentiate the brand
with others. Branding strategy including all aspects related to a brand such as pricing policy,
marketing strategy, product quality and uniqueness along with many others which increase the
brand value of a company (Brennan and Vos, 2021). The brand strategy of Marriott Hotels
includes effective price strategy, digital marketing innovative room services and luxury dinning
which enhance the experience of customers. The advertisement and promotional strategy of
company is based on digital marketing which is very popular in nowadays. This helps the firm to
spread awareness about their services, new innovation and expanding strategy in whole world to
drive the attention of users. In this they make a promo code to provide their regular guests as a
offer by sharing it on promotion page of their app or website. In the pricing strategy of Marriott
Hotels, professionals make premium strategy in which they provide good or comfortable room
services, better quality food at reasonable price in order to offer value based services and prices
to targeted customers.