Business Strategy for Marriott International
10 Pages4219 Words421 Views
Added on 2023-06-16
About This Document
This article discusses the business strategy of Marriott International, an American multinational organization that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It applies appropriate frameworks to analyze the macro and internal environment, evaluates the competitive forces of the market sector using Porter's five forces model and applies a range of theories, concepts and models to devise strategic planning for the organization.
Business Strategy for Marriott International
Added on 2023-06-16
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