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Business Strategy for Marriott International

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Added on  2023-06-16

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This article discusses the business strategy of Marriott International, an American multinational organization that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties. It applies appropriate frameworks to analyze the macro and internal environment, evaluates the competitive forces of the market sector using Porter's five forces model and applies a range of theories, concepts and models to devise strategic planning for the organization.

Business Strategy for Marriott International

   Added on 2023-06-16

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Business Strategy
Business Strategy for Marriott International_1
Contents
INTRODUCTION.................................................................................................................................3
TASK....................................................................................................................................................3
P1 Apply appropriate frameworks to analyse the macro environment for a given organisation......3
P2 Using appropriate frameworks analyse the internal environment and capabilities of a given
organisation.......................................................................................................................................5
P3 Apply Porter’s five forces model and to evaluate the competitive forces of a given market sector
of the organisation.............................................................................................................................6
P4 Apply a range of theories, concepts and models, interpret and devise strategic planning for a
given organisation.............................................................................................................................7
CONCLUSION....................................................................................................................................9
REFERENCES......................................................................................................................................9
Business Strategy for Marriott International_2
INTRODUCTION
It is not anything however a grasp plan that the management of an organization implements
to secure a competitive position inside the marketplace, carry on its operations, please clients
and obtain the favoured ends of the business. In commercial enterprise, it's miles the long-
range comic strip of the preferred photo, path and destination of the corporation. It is a
scheme of corporate intent and movement, which is cautiously deliberate and flexibly
designed with the cause of Achieving effectiveness, Perceiving and utilising possibilities,
mobilising sources, securing a wonderful role, Meeting demanding situations and threats. A
business strategy is a hard and fast of competitive actions and actions that a commercial
enterprise makes use of to attract customers, compete correctly, strengthening overall
performance, and attain organisational goals. It outlines how business need to be finished to
attain the preferred ends. Marriott International is an American multinational organisation
which is operated, franchises, and licenses lodging including hotel, residential, and timeshare
properties. The company is headquartered in Bethesda, Maryland. It was founded by J.
Willard Marriott.
TASK
P1 Apply appropriate frameworks to analyse the macro environment
for a given organisation
To analyse the macro environment the Pestle analysis tool, can be used which is a
framework designed to evaluate the extern al factors which can influence the business
organisation. The various factors are explained below:
Political- The fundamental political elements that would affect Marriott are the risk of
terrorism, global family members and the political weather in famous traveller locations. The
largest chance here's a terrorist attack or a army warfare that would disrupt international air
journey or frighten humans faraway from touring. Examples of such events include the
downing of Malaysian Airlines Flight MH17 by a missile in July 2014, which turned into
fired from the Ukraine, and the 9/11 attacks in 2001. Increased global tensions and the
upward thrust of competitive new terrorist companies together with ISIS make such events
probable inside the destiny. Naturally, any fall in air travel might lower the demand for hotel
rooms. Another threat Marriott faces is that terrorists will assault vacationer sites or resorts at
once. There is a few proofs that terrorists are focused on resorts and different traveller sites;
in June 2015, 39 people, along with tourists, had been killed at a lodge seashore in Tunisia.
Such assaults ought to hurt Marriott with the aid of scaring away ability guests and growing
the want for luxurious security features.
Economic- The economic factors so that it will have an effect on Marriott’s enterprise are the
slowing of economic increase in China and the continuing economic turmoil in Europe. Such
events as the inventory marketplace disintegrate in China and the debt crisis in Europe have
Business Strategy for Marriott International_3

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