Issue In the Business Environment

Added on - Dec 2020

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KEY ISSUES IN THEBUSINESS ENVIRONMENT
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Key macro issues in the business environment..........................................................................1Potential impact due to 2 identified issues..................................................................................3Refection on 2 challenges..........................................................................................................4CONCLUSION...............................................................................................................................4REFERENCES................................................................................................................................6
INTRODUCTIONBusiness environment are those collection of individuals, entities and other factors whichare may or may not be controlled by organisation but affect the whole organisation. This repor5tis based on the key issues in the business environment that need to be minimize from theorganisation to operate smoothly and achieve its target. This report is based on the Marriottinternational hotel, which is big hospitality company which manage and franchises a broad rangeof hotels and lodging facility. And also expand its business in 6,520 number of location indifferent countries. This will include the key macro issues in the business environment . This willalso explain the potential impacts due to the issues. And further more this will also include thereflection on the challenges.MAIN BODYKey macro issues in the business environmentThere are many key macro issues that can affect the business of the MarriottInternational. These are the uncontrollable external factor that influence the Marriottinternational's decision making process and also affects its performance and strategies. For theanalysis of the key macro factors that affect the Marriott international it uses the PESTLEanalysis which consist Political, economical, social, technological, legal and environmentalfactors(Hamilton and Webster, 2018).Political factor– This is the major threat for the Marriott international that could affect itsbusiness, international relation and create the danger from the terrorism. This terrorist attack isthe biggest threat, this create the disrupt international air travel and frighten people away fromthe travelling and to go out in that city. And because of the terrorist attack people and theemployees also afraid to come in the hotel. Another political threat is the the unstable politicalcondition in he country. As with the changing political region force the Marriott to change itspolicies and prices also by changing the taxation. This could affect he business and decisionprocess of the company at great extant (PESTLE Analysis of Marriott International,2015).Economical factor– This is the another macro factor that affect the business of the MarriottInternational. Economical factors such as high exchange rates and interest rates and andeconomical condition of the country. This may affect the organisation, as good economicalcondition will help the Marriott to providing good resources and and also help it to give best1
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