Entrepreneurship and Growth Strategies of Marshfield Bakery

Report

Table of Contents
Executive summary..........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
The nature of the entrepreneur....................................................................................................4
The start-up processes.................................................................................................................4
The business concept and any sources of competitive advantage...............................................5
The current level of demand and the competitive environment..................................................5
The growth and development of the business (discuss the market share)135............................6
The challenges of managing and running the business125.........................................................6
The SMEs current growth and development strategy.................................................................7
Government support measures to help the business overcome the challenges faced.................8
CONCLUSION................................................................................................................................9
RECOMMENDATIONS.................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...................................................................................................................10

Executive summary
It has been analysed that entrepreneur plays a significant role in the making the business
more successful in the market. Start up process and the level of the competition has been
analysed. Porter five forces and ansoff matrix of the organisation has been analysed. It has also
been evaluated that internal and external factors of the business environment affected the
operational activities at the workplace.