Planning for Growth in Marshfield Bakery: Evaluating Key Considerations, Growth Opportunities, and Funding Sources

This report discusses planning for growth in Marshfield Bakery, evaluating key considerations and growth opportunities. It explores competitive advantage, Porter's generic model, Ansoff matrix, and funding options such as loans from SBA banks. The report also includes a business and action plan for the company.

PLANNING FOR
GROWTH

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Evaluating the key considerations and the growth opportunities with justifying it in the
Marshfield bakery........................................................................................................................3
Porters generic model:.................................................................................................................4
Applying the Ansoff matrix for assessing the growth in the company........................................5
Assessing the potential sources which helps in funding the business by discussing the benefits
and drawbacks of each sources ...................................................................................................7
Business and the actin plan for the company...............................................................................8
Assessing the exit and succession options by defining the benefits and the drawback of each
option and recommanding company the most suitable sources for funding..............................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning for growth is a fundamental notion when it comes to an entity working in the
modern corporate world. The present market dynamics are highly intensive, being there in the
present market the need of making radical shifts in order to make the organization thrive cannot
be rejected. The report will be discussing different relevant convictions pertaining to planning of
growth with respect to Marshfield Bakery Limited which is a small size organization engaged
in range of bakery products.
The report would discuss competitive advantage which are available for the organization
in the prevailing market. An assessment is supposed to be carried out discussing available
opportunities for the organization and by abiding with them could scale up its performance. For
reflecting deeper insights of growth options the Ansoff matrix would be applied. Then sources of
funding and exit, successions options are to be presented with respect to the organization. at the
end of the report some recommendations will be guided in order to make some favourable
changes for the company.
MAIN BODY
Evaluating the key considerations and the growth opportunities with justifying it in the
Marshfield bakery
Small businesses are mainly defined as the entity which are generally owned privately, by
an individual, in partnership or the corporations. These are the business which employees and
works with less than 250 staff for serving wide range of products and services to the consumers
while operating in the dynamic business environment. Planning for attaining growth in the
business mainly aims in defining about accessing and identifying the key areas which helps in
adapting the opportunities from the market as by expanding the range of products and services,
also entering into new markets. Further more, for attaining growth investing into the new
technologies are the options which are available with the business. With adapting the growth
opportunities mainly helps in attaining growth in the businesses while operating at the small
scale. As for the Marshfield bakery for attaining growth in the company mainly aims in adapting
different strategies by expanding the range of products being products and the services, also
using different marketing strategies mainly helps in serving the hand made products to the large
number of consumers while operating in the dynamic business environment. Thus, for growing
the small business it must expand the range of products and services. For the Marshfield bakery

it must introduce and add the organic food products ranges including the mixed fruit pastry,
organic cookies and biscuits, fresh juices and other energy drinks.
For analysing the competitiveness with using the VIRO model
Resources valuable rare imitable organised
Tool and
equipments used
for processing
✓ ✓ x ✓
finances ✓ ✓ x ✓
Human
resources
✓ ✓ x ✓
company image ✓ ✓ x ✓
Special organic
products and
services
x x ✓ x
Thus, from the above table it can be concluded that, in the Marshfield bakery its internal
resources helps in analysing its competitiveness as to serve and operate in the dynamic business
environment (VRIO Framework: What it is, Tips & Advantages, 2022). As the company image,
its staff working to serve the office pantry, also the financials and the equipments used by the
company as to bake and process all the raw materials to attain the finished products helps in
attaining competitiveness as to serve the products for freshen up the office premises by serving
goodness for energizing all the members working in the company by serving energy bars and
various other food and drinkable options. Further more, all the above resources are valuable, rare
and are not imitable in nature this helps in attaining competitiveness while serving wide range of
products to the consumers. Whereas the company is not serving organic food bakery products
and the services this impacts as hinders in attaining competitiveness while serving with the
handmade and normal products in nature.

Porters generic model:
The model is applied in order to decipher the competitive status of the market. There are
five types of strategies which can be followed by the organization in order to expand its business
(Abdolshah, Moghimi, and Khatibi, 2018) The strategies are as-
 Cost leadership strategy- In this form the organization may go with cost leadership.
Over the time the organizations are losing their ability to set the price, now they are price
takers so with this respect they may fabricate cost leadership strategy in attempt to be
lucrative in the market.
 Differentiation strategy- The Marshfield bakery may offer sort of new type of products
to its customers. There is need to offer differentiated products in the market so can grab
bigger share.
 Focus strategy- To take advantage of competitiveness then there is need to make the
focus on certain realm (Porter's Generic Competitive Strategies (ways of competing),
2022). The company may target certain area or segment to pay proper focus on them. In
bakery market people are now more likely to buy such new bakery items which are
fulfilling health needs of people.
Keeping the above notions into consideration it can be summarized that the organization
may go with differentiation strategy to be lucrative in the market. The organization is now
operating its business in a small realm but with the help of “Differentiation Strategy” would be
able to make a better growth (Lauer, 2019)
The organization may offer new types of bakery products such as Organic prone items
which would be quite healthy for consumers, they may promote green based bakery items etc. In
the prevailing predicaments the organization can not impart cost leadership strategy since there is
already problem of supply chain so it becomes impractical strategy.
At this point of time, the focus of the organization must go with differentiation strategy.
It would not only open up the new ways to hike better growth but the Marshfield bakery would
be able to surge its competitiveness in the market. This strategy is handy in attempt to enforce
and will be helping to manage different forces of the market to the greater extent.
Applying the Ansoff matrix for assessing the growth in the company
The growth opportunities are mainly being defined as introducing the new products by
expanding in the range of products and services. Also by entering and expanding the target

market as to attain growth an increase the profits of the firm. With growing the Marshfield
bakery attain growth is being mainly defined as introducing the range of new product and
services for earning more profits. For growing the company and the businesses mainly four
strategies are being used which helps in attaining growth by adapting the opportunities available.
Market development: It is manly defined as expanding the business by entering into
new market. With adopting the market development strategy for the bakery business it required
to adapt and operate with using the suitable methods which helps in expanding the business
operations while entering and operating with serving the new target consumers. For this the
Marshfield bakery must adapt the merger and acquisition strategy which mainly helps in
partnering and merging with the other business into the global markets which results in attracting
the large number for purchasing the product being sold by the Marshfield bakery.
Benefits: This helps in increasing profits by serving new traget market.
Drawbacks: For entering into new market require huge investment.
Market penetration: With adapting this growth strategy it mainly defines to serve the
existing market and the consumers by ever-increasing their sales the company tends to earn more
my attaining more profits. As with the Marshfield bakery serving the fruit delivery, snacks,
drinks, milk. As with serving the office pantry mainly helps in attracting large number of
consumers by serving to the office premises individuals. This strategy helps in retaining loyal
consumers with specialising the handmade quality products.
Benefits: This strategy helps in growing and building image which increases sales.
drawbacks: It lowers the profit margins, also require high investments.
Product development: with adopting this growth strategy mainly aims in defining about
introducing the new product range by including more organic range of products with serving
more unique dishes including the mixed fruit pastries, more organic cookies made from oats etc.
(Kosasih, 2021). thus, by introducing more quality standard and the new product helps in
attaining growth by serving wide range consumes in the dynamic consumer market.
Benefits: This strategy helps in grasping new untapped opportunities.
drawbacks: it increases costings which results in high risk.
Diversification: Diversification growth strategy aims in defied as introducing new
product and serving by entering into new markets, with this strategy helps in attaining growth by
expanding the offline stores into the global markets and serving innovative product to gain

growth in company (Ansoff Matrix, 2022). With the bakery it helps in attaining growth by
entering and serving the new market with the innovative products.
Benefits: It boost the brand image.
drawbacks: This is less flexible and pertains high risk.
Assessing the potential sources which helps in funding the business by discussing the benefits
and drawbacks of each sources
The sources of funding mainly aims in defining about the suitable finances available with
the small business as to attain competitiveness and attain growth while operating in the dynamic
business environment.
Loans from the SBA banks: These are mainly defined as the valuable tool which helps
in financing the small business as to attain growth and expanding the business operations
(Sethole and Sethole, 2021). By taking loans from these banks mainly helps in charging low
interest and provides flexibility to repay the loan amount.
Advantages: As by obtaining the funding it mainly helps in establishing the flexible terms and
conditions to repay the loan amount as by supporting the small business to attain growth while
expanding the products and service.
Disadvantages: It takes very long process for obtaining findings, also requires wide paper
workings.
Funding from financials institutions: These are institutions which helps in financing
the business by providing wide range of products and services with granting loans, depositing,
exchanging currency and accepting investments (Bukvić, Šain and Maršić, 2018). The business
may take loans from these institutions by agreeing on all the terms and conditions for repaying
and charging interest.
Advantages: It grants the easy instalments to the small businesses for repay the amount in longer
terms.
Disadvantages: The strict rules and the terms is being followed for granting finds to the
businesses.
Private investors: These are mainly defined as the individuals which invest in the
company for attaining the part of profits as by funding with involving interest helps the firm to
succeed and expecting to attain high returns on the investments.
Advantages: It helps in building and securing the creditability in the business as to attain profits

Disadvantages: It builds pressure on the business as it reduces its earnings due to the share of
profits with the investors.
Venture capitalists: The venture capitals are mainly considered as the finances being
provided by the private investors to start the companies or funding small businesses to attain the
long term growth. These mainly aims in providing the committed amount to attain long term
growth.
Advantages: With this source of funding it does not require assets to take the loans and helps in
taking large capital.
Disadvantages: Obtaining funds from the venture capitals re expensive process in nature as it
mainly difficult to find the capitalist for granting funds for attaining growth an investing into the
business.
For obtaining funds for the Marshfield bakery, the most suitable funding option mainly
includes taking loans from the SBA banks. With this it manly helps in providing longer repaying
time limit and with low charging interest (Surdu and et.al., 2018). This helps the small business
to attain growth by gaining revenues and profits to diverse the products and providing services
for satisfying the target consumers and the offices by providing pantry in offices.
Business and the actin plan for the company
 Overview of the company: The Marshfield bakery is mainly serving at small level wit
providing the tray bakes, serving the food and drinks, the snack is being served in the best
quality among the offices and the companies by using the coffee machines. Also,
providing the kitchen services. Also, delivering the fruits, snacks, milk, cereal breads, and
the home care packages by the Marshfield bakery. Further, delivering the coffee beans,
dairy and alternative milks also the fresh fruits and biscuits for attracting the consumers
to retain and serve in the dynamic market.
 Mission: For serving in the large consumer market, The short term goals of the company
is to manufacture and made the handmade products on the continuing basis including
cakes and good, these all must be served and distributed through the Europe and UK.
 Vision: The long term goal of the company is to serve and establish the growth by
attaining and increasing goodwill with attracting and serving large consumers.
Objectives:
 To increase the range of organic products made from fresh fruits and organic substances.

 To increase the profit by 20% till 2023.
Goal :To increase sales and awareness of the Marshfield bakery by using wide range of
marketing and promoting strategies in the company.
 Capital funding
Different sources of capital funding mainly includes:
1. Retained earnings: These are mainly the earning which are being saved from the
undistributed profits in the company. This source of funding mainly helps in managing
the operations and workings by panning to attain growth.
2. Loans from the banks: As by taking the loans for finding the small business by the SBA
banks mainly helps in mind-expanding the business by establishing the flexible options to
pay the interest money and earning the profits by attaining growth.
 Stakeholders: The stakeholder which re mainly involved in operating the small bakery
includes the owned, investor, staff, chef, creditors. These stakeholders mainly helps in
attaining growth by investing and producing the products which are mainly served at the
offices to keep everyone energised in the whole day.
 Resource plan: Forming this plans it helps in defining about the resources which are
mainly used for producing the products by fulfilling the demand of the consumers, as for
introducing the new products by involving the organic range pastry and the cookies. Also
the talented and the competent personnels are important which have the full knowledge
about baking and making proper moulds for producing different range of organic food
products in nature.
 Operational plan: In the operational plan, for the Marshfield bakery it mainly includes
the steps as for planning the production, addressing the raw materials, managing the
quality, serving via online and offline also continuing the improvements in the processes.
As by deciding and building the operational plan mainly helps in reducing the costings
which helps in operating and working with more efficient and successful manner.
 Technology plan : As by launching and introducing the new product range in the
business it manly helps in addressing and adopting the suitable technology for producing
more efficiently by launching the new organic products including the mixed fruits
pastries and the cookies made from oats and the whole wheat grains in different flavours.

With using the hydro bond technology and the continuing mixing technology which helps
in efficiently working by reducing the dough making time for baking the pastry.
 Marketing plan: In the marketing plan mainly defining and using various techniques
which helps in attracting the consumers my using the social media sites and using
different apps for promoting the new range of products being introduced by making
videos and posting on Instagram. With adopting the different marketing techniques and
strategies mainly helps in promoting and attracting the consumers to purchase the new
range of products by offering the office pantry.
 Risk factors analysis: As by adding the menu range with introducing the products by
diversifying the range of pastry and the cookies for attracting the large consumers market.
For this it may arise the chances which causes the risk to the company while executing
the operations for introducing the new products for this using the fusion framework
system this mainly helps in assessing and defining the efficiency as this helps in tracking
by visualising the product and the services being given by the business to the consumers
with defining the satisfaction being attained.
 Time frame
Activities Wee
k1
Week 2 Week
3
Week
4
Week
5
Week
6
Week
7
Week 8 Week 9 Week
10
research
Designing
vision
mission
objectives
Set goals
Analysing
stakeholde
rs
Source of
funding

Opertional
plan
Technolog
y plan
Resource
plan
Risk
analysis
Marketing
plan
 Swot plan
 Strengths: The main strength of the company is serving online and providing wide range
of services including the office pantry, coffee machines, foods and drinks, tray bakes,
multigrain hooks snacks, healthy bars, popcorns, chips, bars. While offering the wide
range of products in the office pantry and serving with satisfying the consumers with
gaining insights by locating at the prime locations helps in retaining the loyal consumer
market.
 Weakness: As by not serving in dine and eat at the store services hinders in attracting
and serving the consumers instantly while reaching the bakery. only Serving online with
wide range of food, drinks, locating the coffee machines at the office space by serving the
food products via online and agents to the different office premises.
 Opportunities: By starting to open the stores in the different location among the Europe
and the UK helps in attracting the in store purchases of the bakery products, also by
partnering with the supermarkets and the grocery stores helps in ever-increasing the sales
of the products being sold by the company.
 Threats: While serving in highly competitive market, the low thereat to serve the office
pantry in the dynamic business operations. But the supermarkets and the other grocery
stores impact the sales of the products and services being provided by Marshfield.
Recommendations:

1. It is suggested that the company must include and serve the organic food products
including wide range of new flavoured cookies, snacks, freshly bakes organic products
and fresh juices.
2. By starting the offline Selling as by opening new stores and the establishments across
Europe and the UK helps in attracting and serving the bakery and wide range products
from the offline and in dine services.
Assessing the exit and succession options by defining the benefits and the drawback of each
option and recommanding company the most suitable sources for funding
The exit and succession options mainly aims in defining about the approaches which are
being adopted by the business during the time of challenges and the crises being faced to attain
profits to succeed the business to attain long term growth (What are potential sources of funding
for your business?, 2022). As by adopting these methods it mainly allow the business to sell and
earn money or to meet and pay off all the liabilities to succeed and attain growth.
Transferring to family by passing succession: this method is mainly aims in defining to
succeed the business by passing ownership to the family members with passing the roles, assets,
responsibilities, it contributes the business as to attain the long term profits by serving the
dynamic business market.
Benefits: By passing succession of the business to the family members helps in protecting the
business with the changing environment by securing the business with reducing expenses by
passing assets and resources.
Drawbacks: It impacts the productivity while working and operating the business as the new
owners of the business hinders in attaining profits.
Acquisition and mergers: this strategy is mainly adopted as for earning profits and
succeeding in the company. As by working with other business as by merging for working
together to attain the set common objectives (Woo, 2021). With adopting this operation it mainly
aims in resulting as for negotiating the businesses while taking over and merging to work with
the other business by using their resources to attain growth.
Benefits: with acquiring the businesses and merging with the other company helps in enhancing
the capacity of distribution for attaining wide share in the market.
Drawbacks: merging and acquisition mainly loss the great opportunities also it increases
costings.

Liquidation: This strategy mainly aims in defining as for existing the market the
business must opt for this strategy with Selling their assets and liquidating to permanently close
the business with paying debts for exiting the current market.
Benefits: With adopting this options helps in ending all the legal obligations and insolvent
businesses. Also, it helps in reducing the pressure and the Burdon of creditors.
Drawbacks: The businesses mainly losses the market share.
Selling the business: This method is mainly adopted by those businesses for immediately
exiting the market as for paying off the liabilities and which are mainly suffering from losses.
Benefits: The main benefit of selling the business to other helps in paying of the liabilities which
results in free from the major Burdon.
Drawbacks: With opting this option results in valuing low to the business, also results in facing
loss by Selling business in lo amount with the immediate sale.
CONCLUSION
From the above report it can be concluded that, small business are mainly defined as the
operations which helps in addressing and operating with considering less than 250 employees.
As the Marshfield bakery mainly manufactures the hand made cakes, cookie, biscuits and the
sandbars also the seasonal goods. The main mission of the company is to serve with full
goodness to attract all the consumers in need and serving across the regions. Also by serving the
office pantry helps in attracting the consumers with serving the delicious bakery products for
minimizing the hunger. As for analysing the key growth opportunities of the business the
company mainly aims in adopting with applying the porter five forces also the viro frameworks.
Also, with designing the business plan for the company helps in attaining growth by assessing
the business as to scale up the business operations while operating in the dynamic business
environment. Lastly with defining the exit and succession option mainly helps in adopting the
most suitable for the company to attain growth by innovating the new product and services for
serving and attracting large consumer market.

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