Globalisation and Media: Impact of Mass Media during COVID-19 Pandemic

Globalisation and
Media

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explore and discuss the impact and the role of mass media during the COVID-19 pandemic,
based on the UK case study or any country of your choice. Outline the issues of information
credibility and spreading of ‘infodemic’ via social networks................................................1
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................5

INTRODUCTION
Globalisation basically involves the process of integration and interaction among
government, companies and people across the world. It is generally used to describe the growing
interdependence of the world's populations, cultures and economies. The media involves the
channels and means of general information, communication, entertainment of the people through
use of television, radio and newspaper. In this report, it involves brief discussion on the impact
and role of the mass media during the COVID-19 pandemic based on the UK case study. In
addition to that it involves the issues in spreading of “infodemic” via social networks and
formation of credibility.
MAIN BODY
Explore and discuss the impact and the role of mass media during the COVID-19 pandemic,
based on the UK case study or any country of your choice. Outline the issues of
information credibility and spreading of ‘infodemic’ via social networks.
With the unfold of the pandemic has demonstrated how the unnecessary spread of
misinformation, amplified on digital platforms and social media has proved to be a threat to the
health of the public as compare to the virus itself(Hernandez, 2021).The use of media and
technology advancements helps in creating opportunities in order to keep the people connected,
safe and informed. Moreover, the tools also amplify and enable the current infodemic which
continues to undermine the jeopardizes and global response in order to control the pandemic
situation(Chung, 2019).As compare to other people, young generation are less at risk of the
COVID 19 virus as they plays an important aspect collectively share responsibility in order to
help in stopping the transmission. In order to understand better, young adults are focusing to
engage with technology at the time of global communication crisis.
As per the study, it involves approximately 23,500 respondents with the age group of 18-
40 years in across 24 countries in five continents. During all the critical situations, the media is
focusing to understand and create powerful forces at both the societal and individual levels. The
health of people, viewers and readers also got affected due to media and other platforms
because of tragic events. Even though media plays an important role in guiding the population
and also involves impacting the policy actions. The media involved in printing is specially
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