Formal and Informal WhatsApp Groups in Maybank: A Study

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Organizational Behaviour
Maybank
Student Name

1 | P a g e Maybank
Executive Summary
The use of social networking sites for communication is increasing day by day. With
the development of mobile technology, people are more addicted to smartphones. One of the
platforms is Whatsapp, it is the most adopted social networking site by everyone. The
purpose of this project is to enhance learner’s ability to differentiate between formal and
informal groups within an organization. The study discusses the description of formal and
informal WhatsApp groups in Maybank. Maybank is a Malaysia based top rated bank. In
Maybank formal communication WhatsApp group are concerned with official
communication between the employees, staff members and share the information. In informal
WhatsApp group employees message in an informal way for their own benefit, this type of
communication helps in building up understanding among the employees. Staff in the
organization is highly motivated to use this platform. Whatsapp offers a wide range of
opportunities to the employees in the organization. Through WhatsApp, we can share images,
information, discuss the task with staff, communicate with everyone at a time and can give
instructions. Moreover, WhatsApp leaders can manage their work as they can assign a task to
employees by doing message. They can control the problems regarding task on WhatsApp.
Employees can easily come up with their queries on WhatsApp. Therefore WhatsApp is a
medium which allows an individual to keep in touch with everyone and develops
understanding.

2 | P a g e Maybank
Table of Contents
Introduction................................................................................................................................3
Vision.....................................................................................................................................3
Mission...................................................................................................................................3
Description of formal, informal and mixed WhatsApp groups in Maybank.............................3
Maybank formal WhatsApp groups.......................................................................................3
Maybank informal WhatsApp groups....................................................................................4
Maybank mixed WhatsApp group..........................................................................................5
Whatsapp Messenger group is used as a medium for discussion, communication, and giving
instruction...................................................................................................................................5
The leader uses WhatsApp messenger group in managing teamwork.......................................6
Recommendation........................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................9

3 | P a g e Maybank
Introduction
Maybank is the Malaysian local universal bank located in Malaysia and Southeast
Asia. In 1960 in Kuala Lumpur Malaysian business industrialist ‘Khoo Tech Puat’ founded
Maybank (Zhang, Hu, Qu & Maybank, 2010). It is the leading bank of Malaysia as it rose
speedily. Maybank expanded its industry by opening offices in 20 countries and over 2000
branches. Maybank offers various types of banking services such as personal, corporate,
Islamic and business. The Group President and Chief Executive Officer of Maybank are
Datuk Abdul Farid Alias (Kamaruddin & Mohd, 2013). In order to enlarge the business to all
over the world in future, Maybank has started its alteration programme to support and expand
its management in financial service groups in July 2010. Maybank has 10001+employees in
its organization. Employees focus on increasing and developing strong leadership team for
improving skill to recruit the right talent, creating a good performance culture, providing
opportunities to grow and develop for work and personally (Abd-Kadir, Selamat & Idros,
2010).
Vision
To become the leading financial services source in Asia by committed employees,
creative people by adding value and allocating commodities (Tan, Chew & Hamid, 2017).
Mission
Improve Financial services by:-
 Help customers with easy access to financing.
 Terms & conditions and prices should be fair.
 Taking advice from customers to fulfill their needs and wants.
 To become the heart of the public (Yu, Beard & Byrne, 2010).
Description of formal, informal and mixed WhatsApp groups in Maybank
Maybank formal WhatsApp groups
Formal communication on WhatsApp the flow of information is through the official
way approved by the company’s chain of command. Messages flow downward, upward or
horizontally in formal communication. Job instructions, performance appraisal of employees,
policy, and procedures are all downward communication. The upward communication