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Strategies for Expansion of Premier Inn in France

   

Added on  2023-01-18

13 Pages4135 Words72 Views
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MBA International
Business
Strategies for Expansion of Premier Inn in France_1

EXECUTIVE SUMMARY
Strategies play an important role in the growth and success of an organisation. With the
help of Premier Inn organisation, this assignment has been completed. This assignment will
cover different topics which are related to expansion of the business market, different factors
impacting upon the working of Premier Inn, abilities of the organisation related to managing
their internal resources and capabilities, entry mode for the company and recommendations as
well with the help of which it will be made possible to achieve the goals and objectives of their
organisation. The conclusion has also been drawn about the importance of these factors to be
considered which provides company with ways to gain opportunities and avoid threats. This
conclusion also states about the importance of choosing effective entry mode strategies and
growth options as well with the help of which it will be possible to make improvement in the
level of working of their organisation.
Strategies for Expansion of Premier Inn in France_2

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Identification of Product or Service of Premier Inn and Discussion of Expansion of
Business to New market.........................................................................................................1
2. Detailed Evaluation of Foreign Country's Political, Economical, Legal and Financial
Climate...................................................................................................................................2
3. Assessment of Organisation's Ability to Leverage its Internal Resources and Capabilities3
4. After Market Evaluation:....................................................................................................4
A) Recommendation for General Strategy at the Time of Expansion of Business................4
B) The Most Suitable Entry Mode for Premier Inn in New Market (France)........................6
5. Recommendations..............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Strategies for Expansion of Premier Inn in France_3

Strategies for Expansion of Premier Inn in France_4

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