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Report on MBA Marketing Management

   

Added on  2021-02-19

11 Pages3195 Words75 Views
MBA MarketingManagement

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................4Marketing Plan.................................................................................................................................4Overview of the company...........................................................................................................4Mission........................................................................................................................................4Vision..........................................................................................................................................5Business objectives.....................................................................................................................5Situation Analysis.......................................................................................................................5Marketing growth options by analysing customer, competitors and company...........................6Determination of segmentation, targeting and positioning.........................................................7Effective marketing programs to make adequate recommendations..........................................8Marketing Budget........................................................................................................................9Implementation and control........................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing is the process of selling, purchasing, promoting and delivering goods andservices to customers. In an organisation, it can be an activity and action of exchangerelationship. Whereas marketing management is the procedure of designing, and penalizing theconception, valuation, publicity and organization of sentiments, goods and services in order toappoint, conversation and fulfil individual and organisational verifiable (Aghazadeh, 2015). Thisassignment is based on Marks & Spencer which is a major British international retailer thatspecialises in selling high quality clothing, home and food products. This organisationestablished in 1884 by Michael Marks and Thomas Spencer and headquartered in London, UK.This assignment will discuss about marketing opportunities which a company can gain throughcustomers, competitors and their own company. Further, will develop the segmenting, targetingand positing to create effective marketing programs by proving efficient recommendations forpricing, promotion, place and product.MAIN BODYMarketing PlanIt is a comprehensive representation or blueprint that outlines the promotion andmarketing efforts for the coming year. It defines business operations and activities whichincluded in achieving specific marketing objectives within given time period. In M&S, themanagement of the company can contains number of activities of selling, purchasing, promotingand delivering goods and services to its target audiences. Overview of the companyMarks & Spencer Group Plc is a large British global retail company which deals itsbusiness in retail sector and operated it with the help of selling high quality clothing, homecommodities and food products. This company was founded in 1884 by Michael Marks andThomas Spencer in London, UK. This organisation operating its business in different nations ofthe world with the help of 600 stores of the company and 80,787 employees who makecontribution in its business growth. The revenue of the company is £10,377. 3 million andoperating income is £601million (Baker, 2016). The management of respective company is wantto manufacture organic juice or its potential customers who want and have a need of healthydrinks.

MissionThe mission statement of M&S is to design quality products and easily reach them tocustomers so that they can take benefits of it or provide satisfaction to their needs andrequirements.VisionThe vision statement of M&S is to furnish a modular against which its contenders may bemeasured, from customer experience, to carte for the environs and community and to theworking surroundings for workers (Deepak and Jeyakumar, 2019). Business objectivesThere are various objectives of M&S and the management of the company segregatedthem on different basis, they are as following:Organisational objectives- The objective of the company is to contain their leadership inclothing and strength in food products. This is to be accomplishing by changing their standardand authorization into fantastic quality, quantity and entreaty.Sales objectives- The objective of the company is to plenty of room for developing salesper foot. The main purpose is to make increment in the sales of the company to make growth inbusiness.Smart Objective- To maximize the customer base by 2% within 1 year by offering goodquality of new organic juice product.Situation AnalysisIn it effective situation analysis of the company take place and internal and externalbusiness environs of the company is taken into intellection. To to do this analysis, theadministration of M&S can demeanour SWOT analysis: SWOT analysis- It is a techniques which is used by the company for strategic planning tohelp an individual and company to find out strengths, weaknesses, opportunities and threatsaffiliated to business competition and project planning. In M&S the management of the companycan use it to analyse the internal and external business environment (Gummesson, 2017). Thisanalysis is mentioned as below:StrengthsWeaknessesM&s has a clear brand image andLow customer satisfaction and there

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