The effectiveness of Social Media marketing on a business

MBA PROJECT
2018-2019
“The effectiveness of Social media marketing on a Business”
WORD COUNT-2877
SUBMISSION DATE-19-MAY-2019

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Table of Contents
1. Title of the proposed research............................................................................3
2. Introduction........................................................................................................3
3. Research Aims and objectives............................................................................3
3.1 . Research Aims............................................................................................3
3.2 . Research Objectives....................................................................................3
4. Research Questions.............................................................................................4
5. Literature Review...............................................................................................4
5.1. Social Media for businesses.......................................................................4
5.2. Advantages of social media marketing on businesses...............................6
Improves Brand Awareness................................................................................6
Cost-effective......................................................................................................6
Targeting Right Audience..................................................................................7
Generating Inbound Traffic................................................................................7
Customer trust and satisfaction...........................................................................7
Use of Search Engine Optimization...................................................................8
5.3. Social Media Channels..............................................................................8
Facebook.............................................................................................................9
YouTube.............................................................................................................9
Instagram............................................................................................................9
Twitter..............................................................................................................10
LinkedIn............................................................................................................10

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6. Methodology.....................................................................................................11
6.1. Data Collection Methods.........................................................................11
6.2 . Data Analysis............................................................................................12
7. Limitations of research.....................................................................................13
8. Timeline............................................................................................................13
9. Conclusion........................................................................................................15
10. Reference List................................................................................................16

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1. Title of the proposed research
The title of the proposed research is “The effectiveness of Social Media marketing
on a business”.
2. Introduction
Social media and its marketing has become an inevitable part of every business
regardless of its size and nature of operation. Approximately 90% of all marketers
believe to derive maximum revenues from inculcating social media marketing into
their businesses. In the current scenario, businesses not utilizing social media
platforms and marketing techniques fail to create their presence in the market. The
following research proposal will help to analyze the extent social media marketing
has helped businesses to increase their exposure and dominance in the competitive
market. The research will help to clarify the aims, objectives and answer the
research questions framed by using appropriate literature.
3. Research Aims and objectives
3.1. Research Aims
The aim of the research is to analyze the benefits and opportunities businesses gain
by inculcating social media marketing into their operations. The research will
focus on identifying the solutions that would improve the brand awareness of a
business by utilizing different social media channels.
3.2. Research Objectives
The research objectives framed are-
 Identify the importance of social media marketing and its impact on
businesses