This report analyzes the marketing plan, strategies, and marketing communication mix of McDonald's and examines the alignment with consumer behavioural factors. Recommendations are provided for product augmentation, integrated promotional mix, and personnel differentiation.

Digital Analytics, Big Data and Technologies

The impact of using ICT and digital disruption on different industries, categorization of impact on the Australian Economy, and steps to mitigate the digital divide in Australia.

Analysis of McDonald's marketing plan, strategies, and communication mix, with recommendations for product, promotion, and personnel.

Consumer Behaviour and Marketing Strategies of McDonald's

This case study analyzes the impact of socio-economic, technological, political, and ecological factors on McDonald's international business. It discusses how these factors affect McDonald's decision-making and growth strategies in different markets. The report highlights the importance of conducting in-depth research and investing in technology to gain success in international markets. It also emphasizes the need to evaluate the political and ecological environment of different regions to make effective business decisions.

Business Development

Professional Development

Impact of Socio-Economic, Technological, Political, and Ecological Factors on McDonald's International Business

Ethics and Moral Reasoning in Modern Society

This presentation discusses the leadership style and functional areas of McDonald's, including the path-goal theory and various departments such as human resources, finance, and marketing.

Kingfisher School of Business and Finance

Leadership Style and Functional Areas of McDonald's

PowerPoint Presentation

Food  Beverage Management

Ateneo de Manila University

Marketing

Design and Creativity

Food & Beverage Management Assignment

Advertising Assignment - McDonald and Burger King

This marketing plan outlines the strategies and activities for McDonald's to introduce a new product, Broiled Salmon with Mayonnaise, in the UK market. It includes an environmental analysis, segmentation, targeting, positioning, and a comprehensive marketing plan. The plan focuses on the 4 P's of marketing - product, price, place, and promotion.

Consumer Behaviour and Marketing Strategies of McDonald's

Impact of Socio-Economic, Technological, Political, and Ecological Factors on McDonald's International Business

Leadership Style and Functional Areas of McDonald's

Food & Beverage Management Assignment

Advertising Assignment - McDonald and Burger King

Marketing Plan for McDonald's: Broiled Salmon with Mayonnaise in UK

Elements of Marketing Process

Consumer Behaviour and Marketing Strategies of McDonald's

Impact of Socio-Economic, Technological, Political, and Ecological Factors on McDonald's International Businesslg...

Leadership Style and Functional Areas of McDonald'slg...

Food & Beverage Management Assignmentlg...

Advertising Assignment - McDonald and Burger Kinglg...

Marketing Plan for McDonald's: Broiled Salmon with Mayonnaise in UKlg...

Elements of Marketing Processlg...

Impact of Socio-Economic, Technological, Political, and Ecological Factors on McDonald's International Business

Leadership Style and Functional Areas of McDonald's

Food & Beverage Management Assignment

Advertising Assignment - McDonald and Burger King

Marketing Plan for McDonald's: Broiled Salmon with Mayonnaise in UK

Elements of Marketing Process