Food & Beverage Management Assignment
Added on 2020-04-07
19 Pages3822 Words164 Views
Running Head: Food & Beverage Management MCDONALD’SFood & Beverage Management
Food & Beverage Management 1Table of ContentsIntroduction......................................................................................................................................2Business Plan...................................................................................................................................3Aim of McDonald’s.....................................................................................................................3Evaluation and Competition.........................................................................................................3Product Concept, development, and marketing...........................................................................4Consumer Trends.........................................................................................................................5Branding and Theming.................................................................................................................5New Food and beverage management system.................................................................................6Food production methods.............................................................................................................6Service and Quality......................................................................................................................6Menu Costing and Budgeting......................................................................................................7Pricing Techniques.......................................................................................................................8Sales Promotion...........................................................................................................................8Planning and operational management issues...............................................................................10Service Sequence.......................................................................................................................10Training......................................................................................................................................10Customer Service.......................................................................................................................11Current Legislation Awareness......................................................................................................12
Food & Beverage Management 2Conclusion.....................................................................................................................................13References......................................................................................................................................14
Food & Beverage Management 3IntroductionFast food restaurants have developed their effective market image in very short period oftime. The invention of fast food items relates with the western part of the globe but now it isbeing the favourable item across the globe. McDonald’s is one of the fast food restaurant chainsand it is an American hamburger outlet which has developed their market image in most of thecountries across the globe. McDonald’s is planning to introduce some new concept in relation tothe food items in the target market so that their market share in the competitive market could beenhanced. For evaluating outcomes in relevance with this report, competitive analysis will bedone to analyse the strategies used by the primary competitors of McDonald’s which could affectthe current position of the organization in the competitive business environment. Apart from this,methods for food production, menu budgeting, pricing techniques, sales promotion, training,customer service, etc. will also be covered under this report for analysing the effectiveness of thebusiness plan introduced in the target market.
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