Impact of Social Media on Business Performance

Research and Study Skills

TABLE OF CONTENTS
1. RESEARCH TITLE
..........................................................................................................................................................3
2. BACKGROUND.........................................................................................................................3
3. RESEARCH AIM........................................................................................................................3
OBJECTIVES..................................................................................................................................3
RATIONALE ..................................................................................................................................3
4. SUMMARY OF RELEVANT THEORY/LITERATURE..........................................................4
5. METHODOLOGY......................................................................................................................6
REFERENCES................................................................................................................................8

1. RESEARCH TITLE
To investigate the impact of social media on business performance of Eagle Eye solution
operating its business function in United Kingdom.
2. BACKGROUND
Social media is an platform where individuals share several ideas, view to each others
through internet connection so that people can be made aware of it. With development in
technology company are making use of social media platform in order to attract maximum
customers and gained competitive advantages. Thus, social media marketing plays an important
role in attracting and retaining maximum number of individual in context of small scale business
in limited time and cost. Eagle Eye is company that provides four principle capabilities over
digital marketing platform which helps it connecting with new customer’s. Developing digital
services, rewarding customer’s and staff loyalty are key services which has been offered by
company in order to grow and expand its business operation. The research has consist of various
points such as role of social media marketing, different tool used by small scale businesses,
relationship between social media tools and businesses performance. Moreover, it has contained
suggestion related to social media tools which could be used by Eagle Eye solution in order to
grow and expand its market share.
3. RESEARCH AIM
To analyse the impact of social media on business performance: A study on Eagle Eye solution.
OBJECTIVES
 To understand role of social media
 To identify different social media tools used by Small scale business.
 To assess relationships between social media tools and business performance.
 To recommend the best social media tools used by Eagle Eye solution.
RATIONALE
The topic of impact of social media on business performance is important as with
development of technology company are making use of social media platform to attract more and
more customer’s. Further, it will help in understanding numerous social media tool which could
be used to market products and services of company so that maximum number of individual are