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MBA 711 -Accounting and Analysis for Managers Assignment

   

Added on  2020-03-01

18 Pages4193 Words70 Views
FINANCIAL ACCOUNTING ANALYSIS
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INTRODUCTION Face book is one of the largest fastest growing social media around the world. Facebook Inc. Itprovides the facility to the people to connect with each other through laptops, personalcomputers, mobile devices and other surfaces and enables them to share their views, opinions,photographs, videos and other activities online. Facebook was founded by a Havard student, Mark Zuckerberg along with his other friends calledEduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes and was launched onFebruary 4, 2004. It was initially developed as a portal for the Havard students only so that theycan remain connected with each other. However, in the later period, the service was extended toother colleges' students and then ultimately, goes under the reach of everybody throughout theworld over a period of 13 years. In September 2012, Facebook crossed one billion active users across all platforms. Currently, asfar as the second quarter of 2017 is concerned, Facebook had 2 billion monthly active users.Also, for this same quarter, the application has crossed 1.74 billion mobile MAU (Mobile AccessUnit). Among the hundreds of online users that have access to social media sites, sites that are the maincompetitors of Facebook are Instagram, Snapchat and Linkedln (LNKD). These three sites aregaining wide number of exposures and popularity among the public (Atrill and McLaney, 2009). Instagram, though is owned by Facebook itself, proves to be the largest competitor of Facebookad it is more popular among teens because of its standardized nature & better privacy & securitysettings. So Facebook isn't competing with Instagram in terms of revenue but in terms of usersand the time spent on each of the media. Snapchat owns features which are quite different andattractive from the current generation's view as in it allows a user to reach out to only fewselected people and doesn't allow not selected users to the their profile. Also, the user can send
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his/her picture or text to the recipient who can view it for a shorter period of time only. So,privacy is somewhere better in this case. Linkedln isn't as popular as Facebook but it issomewhere earning the reputation of a professional platform for recruitment activities. Thisapplication provides features of finding new jobs, potential applicants, etc. It is necessarilygaining popularity ad it provides a better picture of future to people and therefore, is beingreferred by people for employment purposes (Berry and Jarvis, 2007). The other competitors include Google, Twitter, etc. However, the number of users of \theseapplications is paltry in comparison to the number of users Facebook has. Therefore, theseapplications are into a less direct competition with Facebook.
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ANALYSIS OF FINANCIAL POSITION.A company's financial position is being reflected by its assets and liabilities (Bruner, Eades andSchill, 2017). The financial conditions that shows the status of assets & liabilities and owner's equityand their interrelationships reflects a company's strengths and weaknesses or more precisely theposition of it in the market. (FOR THE YEAR ENDED 31ST DECEMBER,2016,2015 & 2014)(USD $ IN MILLIONS)PARTICULARS201620152014CURRENT RATIOCurrent Assets344012165213670Current Liabilities287519251424Current Ratio11.9711.259.60QUICK RATIOCash and cash equivalents890349074315Marketable securities20546135276884 Accounts receivables,net ofallowances for doubtful debts399325591678Total quick assets334422099312877Current liabilities287519251424Quick Ratio11.6310.919.04CASH RATIO
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