McCain Food Company Research & Analysis Paper

This research paper analyzes McCain Food Company, focusing on SWOT analysis, environmental constraints, shareholders, organization structure, employee motivation, recommendations, controls, and feedbacks.

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Course Name: Final Project - Research & Analysis Paper – Part II
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Contents
Summary..........................................................................................................................................3
SWOT Analysis...............................................................................................................................4
Environmental Constraints..............................................................................................................5
Shareholders....................................................................................................................................5
Organization Structure and Design..................................................................................................6
Motivating Employees.....................................................................................................................8
Recommendations............................................................................................................................8
Controls and Feedbacks...................................................................................................................8
References........................................................................................................................................9

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Summary
McCain is a famous food company in Canada. McCain is famous for producing potato food
products worldwide. From the toddlers to the old ones, everyone is a fan of McCain’s foods. The
company is headquartered in Florence Ville-Bristol, New Brunswick in Canada. The company
operates in 160 countries with the employment of about 21,000 people. The Annual sale of the
company is estimated to be around CAD$ 9.5 million. (McCain, 2019).
In this report, the major things that will be included are SWOT analysis of McCain. The
Strengths, Weakness, Opportunities and Threats will be discussed. Further, environmental
constraints will be discussed as well. Further, the key shareholders and organizational structure
will be discussed as well. The motivation theories and the strategies of the organization will be
discussed as well. At the end, recommendations will be given as how McCain can improve their
services and one of the feedbacks from feedfroward, concurrent and feedback controls will be
mentioned supporting the organization.
SWOT Analysis
According to the research done before, the Strengths, Weakness, Opportunities and the Threats
are mentioned before.
High Level of Customer Satisfaction- As the consumers love the products produced by the
company, McCain can expand their business in order to obtain more satisfied and trusted
customers. This way the company will earn more profit and sales will also increase. As the Cash
flow is strong, the resources are provided to the company in hand (McCain, 2019).

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McCain’s is not very popular among the large food producing firms. It is only famous in the
small food producing firms. So, for gaining popularity in the larger firms, McCain should expand
its business. This can be done with merging from different organization for a couple of time
(McCain, 2019). Special plans and strategies should be initiated in order to increase company’s
profitability ratios and net percentage contribution which is below the company’s average.
McCain should ask for public reviews and also should prepare new products or improvise the
new products which are there in the market.
McCain is expanding its business for more customers. McCain should start producing new
products for the market. Starting the online delivery will help McCain expanding its business
and the customers. People now prefer online shopping rather than roaming from stores to stores.
Online delivery of the products will be beneficial in the expansion of the business (McCain,
2019).
McCain has only 21,000 employees. Operating in 160 countries with only 21,000 employees is
difficult. Therefore, it is important for the company to hire more employees for the business
expansion.McCain should not only stick to only potato products. New flavors should be
included. Customer’s tastes and preferences changes from time-to-time, therefore it is important
to work according to the likes and dislikes of the consumers (McCain, 2019).
Environmental Constraints
McCain’ specific environment relates to the customers, suppliers, competition and the Pressure
groups. The customers are satisfied with the services that McCain is providing. The customers
like the concept of the readymade food items and are implementing them as well. As the likes
and dislikes of the customer changes, McCain should implement those possible changes as well.

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Also, the customers now prefer online delivery. McCain should make sure that they provide their
products online. This will help in the expansion of the business. The resources like the
ingredients and the spices are provided in hand. This clearly states that the suppliers of the
company are appreciable. Also, the suppliers make sure that the products are available in the
stores on time. As, McCain is popular among the smaller firms therefore, the competition is less
as it has to be. Working with larger firms which have huge market scale will help in building the
competition.
General Environment (PESTEL)
PESTEL Analysis here refers to the company’s actions according to the Political,
Environmental, Social, Technological, Economic and Legal factors of the macro environment.
Talking about the political factors, McCain makes sure that the company’s policies and
guidelines work according to the policies made by the government (Gupta, 2013). Environmental
factors are those which are made in order to protect the environment. Potatoes are made by the
company using eco-friendly environment. As the owners of the company are from the farming
background, therefore the production is done without hurting the environment.
Social factors mean the study of the population. Products produced by McCain are loved from
the toddlers to the old age people (Gupta, 2013). Companies deals and changes its working after
analyzing the external behavior. All the policies and strategies are planned according to the
external behavior. All the policies and changes done by government related to the economy
(Gupta, 2013). The biggest challenge for McCain is to expand its business in the global market.
Special plans and strategies should be designed for the expansion. This can merger with some

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organization. The merger will provide new resources and instruments which would be beneficial
for the company (Gupta, 2013).
Shareholders
The main shareholders of McCain are the customers, Farmers and innovation. Reviews are taken
from the customers in order to improve the services. McCain also provide special training to the
farmers who produce raw materials for the firm. Special programmes and training is given to the
farmers about the new techniques to farming for better results and output. Also, the
environmental safety is taken into action. All the information about the producing of raw
materials till the final output along with the members is there on the online portal of the
company. The company is totally honest and transparent with the customers (McCain, 2019).
Organization Structure and Design
Talking about the organizational structure and design, there is a hierarchy of the company.
McCain works according to the hierarchy. Also, there are special team leaders that supervise the
making of the product and report the issues and problems to the managers. The hierarchy is as
following-

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Motivating Employees
There may be a situation, where the employees are not satisfied with the job. The main theory
which would be able to satisfy and motivate the employees is the Maslow’s Hierarchy of Needs.
In the Maslow’s theory, there is a hierarchy of needs that an employee needs for the satisfaction.
The needs are psychological needs (food, security, shelter and water), safety and security
(income, salary, financial support), belongingness and love (friends and loved ones), esteem
(status, promotions, appreciation) and self-actualization (potential skills and abilities). (Reisen
and Stam, 2016).
Recommendations
The recommendations which I will prefer are to expand the business in the global market for the
better working. Also, more employees should be hired. Working in 160 countries with just
21,000 employees is not enough. This way McCain will not be able to know what the consumers
are demanding. Also, continuous appreciation should be given to the employees to keep them
motivated.
PresidentandCEO

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Controls and Feedbacks
Feedback Controls will be strategy I will use to monitor activities. Feedback control is a strategy
to see whether a goal decided is achieved or not. Therefore, if McCain has decided to increase
the employees and the customer, it should see whether all the plans and strategies are made for
the decision. Continuous feedbacks from the customers and employees will be taken for the
improvement.

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References
Mccain, (2019). About McCain. [Online]. Mccain. Available at- https://www.mccain.com/about-
us/our-purpose-values/ [Accessed on 25th June, 2019].
Gupta, A. (2013). Environment & PEST Analysis: An Approach to External Business
Environment. International Journal of Modern Social Sciences 2(1). PP. 34-43.
Reisen, M.V., Stam, G.V. (2016). Maslow's Theory of Human Motivation and its Deep Roots in
Individualism: Interrogating Maslow's Applicability in Africa. Scientific and Industrial Research
and Development Centre 1(1).PP. 1-20.