Assignment On Famous For Producing Hamburgers

Business
environmen

Where do I work?
• Work in an American company,
McDonald’s Corporation
• Fast food chain
• The company is famous for
producing hamburgers.
• Other items produced by the
company are French fries,
cheeseburgers, wraps,
milkshakes, ice-creams, fruits
and smoothies.
• The company is the second
largest private employer
globally.
• They have an employee base
of 2.3 millions.

Job profile
• I am working as the
marketing head in this
company.
• The aim of the
department is to enhance
the brand image of the
company by providing
more visibility to the
customers.
• We come up with newer
ideas to showcase the
brand and its products.

SWOT Analysis
Strength:
• The company always improvises the
food menu and have rolled into items
like smoothies, coffees and Angus
burgers.
•With wide variety of products, the
company has increased its revenue
generation by huge increase in the
store sales.
• The operation of the company is
global.
• They have strong financial position
and thus, can invest more on research
and development.