SWOT and PESTLE Analysis of McDonalds: Business Plan

Company chosen
McDonalds

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis..........................................................................................................................3
PESTLE Analysis.......................................................................................................................5
Target market and the strategies the company adopted to reach their customers.............6
Human resources practices of McDonald................................................................................6
Different sources of finance......................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business can be demonstrating as plan of action conduct by a company and firm which are
engaged in commercial, industrial or professional level. Different business can be described
differently types of ownership, offering goods and services. entrepreneurs are the individual or
the group that have a new idea of business and implementation of idea to form a shape of
business. Entrepreneurship is the process of establishing any type of business by introducing the
product in the market. Entrepreneurs starts the businesses when they see some opportunity to full
fill the need in order to generate leads. The main objective of the business is to generate the
profit. In this report well SWOT analysis on the McDonald is done. McDonald is one of the
largest manufacturers of fast food having more than 40000 in the worldwide.it is a food
corporation founded in 1940 by Richard and Maurine McDonald. This report also contains the
Pestle analyses and HRM practices and sources of finance of McDonalds (Marochini, 2021).
MAIN BODY
SWOT Analysis
SWOT analysis is a tool for company that helps in finding the strength, weaknesses,
opportunities and threats of an organization. Strength and weaknesses are the internal factor of
the firm that helps in developing competitive position and minimization of failing of firm. On the
other side opportunities and threats are the external factor of organization that helps in
identifying the opportunity as well assisting the threats arises from the outside the world.
McDonald is an American company which was established in 1940 by Richard and Maurine that
serves the fast food to its customers. It has more than 37000 franchisees in all over the world.
This company is famous for there different types of burgers. SWOT analysis helps McDonald in
identifying its strengths and weakness and helps in determining the opportunity and solution to
the threats. the deep SWOT analysis of McDonald has been derived below in which the company
strengths, weaknesses, opportunity and threats are thoroughly discussed.
STRENGTHS-
 Brand valuation- it is analysed that McDonald have worked in the food industry for a
long period of time and has maintained the good will for the particular work field and