Challenges and Strategies for McDonald's Global Marketing: A Case Study of India

GLOBAL MARKETING

Section 1: The Problem
Topic

1.a: Statement
 The challenge of McDonald’s is to set up a
successful campaign in India
 The ways to manage the political confrontation
and the hiring of locals is a big challenge for the
company
 Price also fluctuates in every country

1.b: Evidence
 This is evidenced from the fact that in
India 80% of the people does not eat
beef
 The Muslim community does not eat
pork
 In Switzerland, the prices are valued
more than US market
 In China it is lesser $0.60

Section 2: Analysis of the current
situation

2.a: Macro environment
 The macro environment factors include
 Political
 Environment
 Economic
 Employment opportunities
 Corporate citizenship

2.b: Economic
considerations
 The economic consideration undertaken
by the company includes the fluctuation
in the business environment
 The protection of the domestic business
poses challenge

2.c: Political considerations
 In a country like, McDonald’s find it hard
to enter the market
 It has to cut out its traditional menus to
suit the Indian culture
 Government try to protect the local
markets and the religious beliefs