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Strategic Visioning Assignment

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Added on  2019-12-03

Strategic Visioning Assignment

   Added on 2019-12-03

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STRATEGIC VISIONING
Strategic Visioning Assignment_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1McDonald at the global level.................................................................................................1Samsung at the Global Level..................................................................................................2Pestle Analysis........................................................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
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Topic 3 = The problem global business face when exploitingInternational business opportunityINTRODUCTIONStrategic vision has global experience of developing tools to measure human behaviour,decision making and perceptions (Honig, 2004). It is well understood that comprehensive theoryof human behaviour creates efficient strategies for effective decision making in businessdevelopment and communication in many fields. This report is prepared for the purpose ofunderstanding problems that global businesses face while exploiting international businessopportunities.McDonald at the global level Organization that operates in the global market faces many difficulties on regular basis.The firm faces many problems such as ethical issues, technological, economic, social andpolitical issues depending on the nation in which organizations are establishing their business(Meixell and Gargeya, 2005). McDonald is an international restaurant chain and has businessesin many countries. The firm is still growing at incredible rate at the global level. The firm isunder a tremendous stress while dealing with different cultures and environmental factors ofestablishing restaurant chain in various countries. In global environment, every countrypossesses different food habits and preferences depending on their culture and religion.Organization is required to design its products and services according to the culture of the marketin which they are entering. It is very difficult for the business to compete at the global level.There is a need to perform high level of research and development activities. It is evident thatresearch of the market is essential before taking an entry into it. There are many differenceswithin the demographic conditions of different nations. It is because people belong to differentculture and ethnic backgrounds. Their choice of consumption of products depends on theirbehaviour and social factors. For instance, McDonald has built its global empire based on the consistency of itsproducts such as fries, burgers and sandwiches, etc. Since the origin of firm is from US, theburgers and sandwiches were made of beef and pork. However, while entering business in India,firm has changed its beef burger to veg potato burger. Similarly, in Islamic countries also, thefirm was facing issues related to cultural and social factors (Sekaran, 2006). 1
Strategic Visioning Assignment_3

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