Impact of Changing Retail Landscape on McDonald's in Australia

Running head: MC DONALDS
MC DONALDS
Name of the Student
Name of the University
Author Note

1MC DONALDS
Executive Summary
The business environment is highly competitive and hence, it becomes the duty of any business
enterprise to ensure that in order to be successful in the long run, it would be required to change
its operations. The Australian retail landscape has undergone a huge change and for this reason,
all Australian retail businesses would be required to take proper initiatives which would then
assist them to survive. The report throws light on the changing needs and requirements of the
businesses in Australia with an example of the Mc Donald’s food retail chain stores. A brief note
of the business will be provided which shall then be followed by the ways in which their
business has been affected and how should the business alter in order to support these needs.

2MC DONALDS
Table of Contents
Introduction......................................................................................................................................3
Discussion....................................................................................................................................3
About McDonalds Australia........................................................................................................3
About the change in retail landscape...........................................................................................4
Application to Mc Donald’s........................................................................................................5
The new entrants and their impact...............................................................................................6
Recent trends...............................................................................................................................7
Future Implications......................................................................................................................7
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................8
References......................................................................................................................................10

3MC DONALDS
Introduction
With the changing business landscape in the global competitive environment, the retail
scenario in Australia has changed considerably. The retailers are now looking out for newer and
better ways to engage their customers so that they are successfully able to grab a larger market
share. However, as the international players have entered the industry like Amazon and Aldi, the
original retailers have been finding it difficult to survive and are hence, looking out to make use
of efficient technologies to improve their standing (Kpmg.com. 2018). The aim of this analysis is
to examine the changing trends of the retail sector in the country of Australia with the help of an
example of the Mc Donald’s food retail outlets and assess its impact on the business operations
of the retailers. This will be done by making use of various journal articles and peer review
articles. The latter half of the report will be providing recommendations based on which the Mc
Donald’s retail outlet will be able to compete with the other present in the industry.
Discussion
About McDonalds Australia
The McDonalds Australia is originally a fast food company from America and was found
in the year 1940 in California. The business started as a hamburger stand but was later on turned
into a franchisee with the Golden Arches Logo introduced in Arizona. The retail food chain is
the largest outlet by revenue and served more than 69 million customers in more than 100
countries at present. As of 2017, the company has more than 37000 outlets (Verhoef, Kannan
and Inman 2015). Along with their trademark hamburgers, the firm also sells cheeseburgers,
wraps, milkshakes, desserts and soft drinks. The company has very often received a backlash
from the international critics and hence, it has added a healthy meal to the different outlets like
salads, smoothies, fish and fruits. The organization earns its revenue from royalties, rent, fees