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Business management assignment : McDonald

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Added on  2020-01-07

Business management assignment : McDonald

   Added on 2020-01-07

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MANAGEMENTASSIGNMENT
Business management assignment : McDonald_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Example of strategic management practices................................................................................1Resource based view....................................................................................................................2Competitive Advantage...............................................................................................................2Influence on strategic management practices..............................................................................3RECOMMENDATIONS.................................................................................................................3CONCLUSION................................................................................................................................3REFERENCE..................................................................................................................................4
Business management assignment : McDonald_2
INTRODUCTIONMcDonald is an American oriented internationally operating company having a wide marketshare in number of national markets located world wide. It has acquired a unique position in fastfood industry, having a chain of restaurant located in different geographical regions. A framework have been presented below in the form of essay writing, for highlight the concept ofstrategic management. The study work presented below includes explaining various theoreticalconcepts enhancing application as well as effectiveness of strategies followed by the citedcorporation to acquire a positive brand image as a prominent fast food company. Mc Donald’sextraordinary performance in food industry can be accredited to its core competence utilized toprovide a tough competition to its rivals, attempting to acquire the market share possessed bycited corporation (Porter, 2011). TASKExample of strategic management practicesThe organization considered in the report, has set its image as that of a role model fornumber of fast food chains existing in food industry. Globalization concept of internationalmarketing has enable the cited entity to exploit number of benefits confronted. Effectiveness ofunique strategies have been a major reason behind overall performance of Mc Donald. Strategiesframed by top most executives, focus on enhancing internal strengths as well as consideringimpact of strategies followed by competitors. Surviving in competitive business environmentrequires number of procedures to be carried out for providing higher level of satisfaction tocustomers by catering their personnel needs. Industry attractiveness: Mc Donald company is a part of fast food industry providinghamburgers, cheese burgers, french fries and cold drinks, etc, to its customers. Number ofcustomers follow different ideologies and preferences. However, they are assumed to follow acommon liking for fast food items. It has therefore exploited the benefits provided by operatingin food industry to a greater extent. Considering statistics on global basis, it has been observedthat there has been a sudden increase in liking for fast food products by different customer worldwide. Food industry of different regional markets has provided ample of opportunities for citedentity to establish number of outlets catering needs of its customers (De Wit and Meyer, 2010).1
Business management assignment : McDonald_3

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