McDonald's in Poland: A Case Study of Management, Leadership, Globalisation and CSR

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Introduction to Business
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Table of Content
Section 1.Introduction......................................................................................................................3
Section2. Levels of organisation and responsibilities......................................................................3
Section3. The roles and styles of leadership and Management.......................................................4
Section4. Effects of globalisation....................................................................................................5
Section5. Organisation’s CSR responses.........................................................................................6
Section6. Conclusion and Recommendations..................................................................................7
References:......................................................................................................................................8

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Section 1.Introduction
The understanding of management structure / corresponding responsibilities are the key factors
for efficient management functionality. Leadership quality and distribution of functional roles
would be the significant aspect of long term business growth and development. The contextual
discussion focuses on the McDonald’s management infrastructure and business functionality to
develop a vivid understanding of the topic. The current discussion is a business report about a
trending and popular Fast food chain McDonald’s and the current focus is the Poland market.
More than 58 million people in worldwide perspective are being served by McDonalds on a daily
basis. The three levels of organisation and management and their particular responsibilities will
be discussed in details in the following discussion in context with the McDonald’s functionality
in Poland’s market segment. McDonald's has been involved in various CSR activities in last few
decades which would be discussed in the following sections. McDonald was set up by Richard
and Maurice McDonald in the year 1940 and penetrated the Poland market in 1992.Currently
there are 400 outlets have been operated in the Polish market. The primary objective of the report
is to elaborate leadership styles and various levels of organisation in MacDonald’s functional
perspective. Moreover the effect of globalisation on McDonald is also focused on which is a key
factor for accruing worldwide market opportunities.. This report emphasises on McDonald’s
Poland functional possesses that made it a successful venture alongside recommendations which
emphasises on the areas where further improvement can be incorporated to achieve further
growth and development.

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Section2. Levels of organisation and responsibilities
The McDonald’s functional process controlled and monitored by three levels of Management
and each level is assigned with specific responsibilities for efficient functionality.
Top level management: All the important decisions regarding the organisation and also the
various kinds of plans and policies are framed up by the top level management. This level
consists of board of directors, senior executives and the general manager. To set the business
goals and objectives is the responsibility of the top level management.
Middle level management: It consists of all the fundamental departmental heads such as of
financial department, human resources department and sales and marketing department etcetera.
Their responsibilities are to interpret and control their departments and they work according to
the plan prepared by top level management. For the operation of the organisation, it is their duty
to acquire and arrange different resources. The evaluation of the performance who worked in this
department is done by the functional heads of respective departments (Roh et al. 2015).
Lower level management: The low level management is consisting of consists of supervisors,
sales and marketing personnel, accountant, team leader etcetera. The low level management
perform their assigned tasks and responsibilities as specified by higher and mid-level
management authorities (Slack et al. 2015).
There are different structures that prevail in the organisation namely organic, vertical, horizontal,
functional and divisional. The organic structure is very flexible whereas mechanistic
organisational structure has high degree of complexities. A vertical organisation structure relies
on manager to control the work of the employees whereas horizontal structure has few and
sometimes no levels of middle management. The functional structure is one in which
organisation is divided into smaller groups while divisional organisational structure is one that
groups each organisational function into a division. As for McDonald it has well-constructed
structure. McDonald’s organisational structure is designed to adapt to the changing business
environment. It is the Divisional organisation structure that McDonalds has, because every
particular operational area is handled by each division. McDonald’s organisational structure has
Global hierarchy, performance based division and function based group. The hierarchy in the