McDonald’s International Marketing in France

McDonald’s
International Marketing
in France

Executive Summary
The basic objective of every company is to grow internationally by applying appreciate growth
strategies. It is essential to analyse external and internal environment of a business to recognise
all opportunities and threats for fast growth. The following report covers all those strategies
which will taken by McDonald’s to expand their business in France. Here, they can adopt
exporting method of entering new market because it is consist of low risk as it requires to sell
products from home country to other countries. Analysing current marketing trends and customer
behaviour toward their products will helps to McDonald’s to analyse whether their existing
existing products will get popular in France or not.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Internal Audit..............................................................................................................................4
External Audit.............................................................................................................................4
Competitive analysis...................................................................................................................7
SWOT analysis............................................................................................................................7
STP for France............................................................................................................................7
Entry mode strategy....................................................................................................................8
Conclusion.......................................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:..................................................................................................................10