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McDonalds Marketing Strategy Report

   

Added on  2020-06-04

15 Pages3550 Words132 Views
Marketing Essential
McDonalds Marketing Strategy Report_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PROJECT 2......................................................................................................................................1TASK 1............................................................................................................................................1P3 Compare the marketing mix of McDonald's and Burger King.........................................1TASK 2............................................................................................................................................5P4 Produce and evaluate a marketing plan for McDonald's...................................................5CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................11
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INTRODUCTIONMarketing is the useful activity through company will able to grow their operations andfunctions in systematic way at workplace. In this aspect, present report based on the McDonald'swhich is one of the largest fast food chain retailer in the market. The report also includes thecomparative study of marketing mix of McDonald's and the Burger king. It also presents themarketing plan for McDonald's which include the SWOT, PESTLE, STP analysis to evaluate themarketing plan of McDonald's.PROJECT 2TASK 1P3 Compare the marketing mix of McDonald's and Burger KingThe marketing mix of two fast food chains like McDonald's and the Burger King is doneto compare their marketing planning. This marketing mix includes the price, product, place,promotion, process, people and the physical evidence. McDonald's is a restaurant started by two brothers Richard and Maurice in CaliforniaUSA in year 1937. The restaurant currently open in 121 countries which has more than 30000restaurants (Staton, 2016). They are providing their services to 53 million people in the worldevery day. The reason of the success of McDonald's is there low prices, fast services andcleanliness in work. Marketing mix of McDonald's is defined to make the marketing plans whichhelp in achieving the objectives.1
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Figure 1McDonald's(Source: McDonald’s, 2017)Product: The products of McDonald's are designed in such a manner so it takes careabout the sentiments of customers towards their religion and their culture. They produceboth vegetarian and non-vegetarian food products. Vegetarian products includes vegsurprise, salad sandwich, Mc potato stuffed burger, Mc veggie burger, French fries, vegMc puff, chocolate ice creams and the non vegetarian items includes the Mc chickenburger, chicken Mc grill, Fi let of fish, warp chicken Mexican, chicken king burger andmany more. It has separate cooking areas and materials for Vegetarian food products andfor non-vegetarian food products (Constantinides, E., 2006). Take care the dietarysubstances in food. They also provide coffee and soft drinks as per the needs ofcustomers. They attract customers by providing combos of products of differentprices.Price: The prices of products of McDonald's are very affordable to customers. Thepricing strategies are including the offering the combos like medium combos whichincludes the soft drinks small French fries and burger and the large combos includes thelarge size of soft drinks etc. this are provided in very affordable prices. The prices of veg2
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