McDonald's Marketing Essentials
Added on 2020-10-05
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11 Marketing concepts and current and future trends..............................................................12 Different marketing process................................................................................................23 Roles and responsibilities of marketing manager in the context of the organisation..........24. Inter relationship and influence of marketing with other functional units.......................35. Value and importance of marketing In the context of McDonald's....................................56 Compare the way in which different organisations apply marketing mix to marketingplanning process to achieve business objectives....................................................................57.Marketing plan for McDonald's..........................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing is a tool which is essential to increase productivity and profits of overallbusiness. Organisation performs various functions like product planning, marketing, etc. in orderto create positive brand image. This project discusses about the McDonald's key roles andresponsibilities of the marketing functions in business. McDonald's is running its business inmore than 100 countries with 36000 outlets. Further this project discusses about the interrelateswith the other organisations functions. And comparison of the marketing mix of McDonald'swith other organisations and different tactics of the McDonald's to achieve the objectives of thecompany. Marketing plan of the McDonald's.MAIN BODY1 Marketing concepts and current and future trends1 Production concept- consumers will buy only that product that are easily available inmarket and affordable, this is one of the oldest marketing concept. In some situations productionsconcept is useful philosophy2 Product concept- The product concept consider that consumer will hold that productthat offer the most quality, performance and unique features.3 selling concept- this concept relate tat consumer will not buy enough product unless itundertakes the large scale selling and promotion efforts4 Marketing concept- to achieve the organisational goals it is important to understandthe customers needs ad wants of target customers and delivering the desired satisfactions betterthan other rivals.5 social marketing concept- this concept holds the well being of the consumer andsociety by delivering the value.Trends in marketingRelationship marketing- this concept emphasis on the customer satisfactions andengage them to long term in the business. This strategy has changed from the previouscommunications methods now its is use as the promotional methods. Marketing is related to theexchanging of money in term of transaction of the goods and services. This trends is widelygrown from the advancement of technology. Complaints are accepted from the directcommunication and later that will correct.1
Industrial marketing- This marketing trends is use where a business sell its product toother company to resell it in future . Its help to improve and create a complex goods and sell infuture. Technology plays a major role to of these marketing trends. Other reason is reinvent anddrawing boards themselves by new invented product. Flexibility speed, quality and innovationhelp the company to survive in the market. Alliances and mergers also play an important role forsetup of industry. Main concern of companies is transaction, inventing new ideas and skillsshying from market.2 Different marketing processThere is 4 steps of marketing process that are below-(1)Situation analysis- situation analysis relate to identifying the preferences, needs andwants of the customer which are never before exploited. Both internal and externalenvironment should be analyze before the satisfy these unique needs(2)marketing strategy- after identify the best opportunity a strategic plan can possible todeveloped marekting strategies have some factors that are segmentation, Targeting,Positioning,.(3)Marketing mix decisions-Good decision are made from the product development, pricingdecisions, distributions contact promotional contracts etc.(4)implementation and control-after launching of the product the results of the efforts shouldbe monitored closely. it's helps to finding the in convenience factorof the goods andservice.3 Roles and responsibilities of marketing manager in the context of the organisationBrief description of McDonald'sMcDonald's is one of the leading restaurant chain in the world. The company providevarious range of the food and beverage items to the consumer. McDonald's have many foodoutlets around the globe. McDonald's known for the its burger and others food and beverage.McDonald's mostly established there outlets in mall, market and on highways.Roles and responsibilities of marketing manager in McDonald's2
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