Marketing Mix of McDonald's: Product, Price, Place, Promotion, Process, and People
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In this document we will discuss about Marketing Mix of McDonald's and below are the summary points of this document:-
McDonald's marketing mix includes a focus on product development, competitive pricing, distribution channels, and promotional strategies.
The company offers a wide range of products, adapts to changing customer preferences, and emphasizes affordability.
McDonald's utilizes various pricing techniques, employs franchisees, and ensures easy availability of products in the market. Training and employee satisfaction are also crucial for delivering quality services.