logo

Report on Marketing Mix of McDonald

10 Pages2876 Words27 Views
   

Added on  2020-06-03

Report on Marketing Mix of McDonald

   Added on 2020-06-03

ShareRelated Documents
Marketing Essentials
Report on Marketing Mix of McDonald_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P3 Compare ways in which organizations use elements of the marketing mix..........................1M3 Different tactics applied by McDonald's..............................................................................3D2 Strategic marketing plan that tactically applies the use of the 7Ps.......................................4TASK 2............................................................................................................................................4P4 Marketing plan for McDonald's.............................................................................................4M4 Coherent evidence based marketing plan for McDonald's...................................................6CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8.........................................................................................................................................................8
Report on Marketing Mix of McDonald_2
INTRODUCTIONMarketing is an effective process of selling and purchasing products and services inmarket place. It is not only evaluating the customers needs but also satisfy their demands byproviding quality services in effective manner (Baker, 2014). It play significant role in businessorganization to invite large number of customers through promoting their services in front ofaudience. Basically marketing is an social process which helps in maintain better relationshipbetween customers and organization. Present report is based on McDonald's , which is a biggestfood restaurant in America. But they operate their various food chain services in the wholeworld. This project discussed about comparison of marketing mix between two organization forevaluating overall performance. Along with this marketing plan for McDonald's is alsomentioned in this process which helps in achieving all the desirable goals and objectives inappropriate manner.TASK 1P3 Compare ways in which organizations use elements of the marketing mixMarketing mix is an effective combination of all the P's which helps in inviting more andmore customers towards its products and services. McDonald's also use marketing mix toevaluate their overall performance level as compare to others (The Marketing Mix 4P’s and 7P’sExplained, 2017). It is an important part of marketing plan. It include product, price, place,promotion, process, physical evidence and people. All these elements helps in increasing sale ofthe company at market place. Along with this, there are effective comparison of marketing mixbetween two organization are as follows:BasisMcDonald'sBurger KingProductionMcDonald's provide qualityservices to their customers inorder to satisfy their needs ineffective manner. Theyproduce sandwiches, desserts,beverages, shakes, soft drinksand many more. With the helpof this they easily generateBurger King offer shakes,burger, French fires, rings,cookies and many more totheir customers at resealablecost so that they easily usetheir products for satisfyingtheir needs.1
Report on Marketing Mix of McDonald_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essential McDonald - Doc
|9
|2427
|44

Marketing Essentials Assignment of McDonald's
|11
|2888
|391

Marketing Plan for McDonald's
|18
|3373
|24

Marketing Mix of McDonald’s and Burger King : Report
|11
|2858
|426

Marketing Essentials For McDonald's
|10
|2863
|489

Marketing Mix Report : McDonald and Burger Kinga
|13
|3091
|35