McDonald’s Positive and Negative Aspects

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[COMPANY NAME] | [COMPANY ADDRESS]
McDonald’s
Positive and
Negative Aspects

MCDONALD’S POSITIVE AND NEGATIVE ASPECTS 1 | P a g e
Table of Contents
Introduction................................................................................................................................2
McDonald’s Positive Aspects....................................................................................................2
Consistency............................................................................................................................2
Innovation..............................................................................................................................3
McDonald’s Negative Aspect....................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

MCDONALD’S POSITIVE AND NEGATIVE ASPECTS 2 | P a g e
Introduction
The restaurant business is a part of the foodservice industry that works to provide food
facility to the people living outside their homes. The industry is at the growing stage, and
several factors have influenced the industry growth, such as the increasing disposable
income, change in lifestyle and increasing variety of cuisines. The industry provides the
customer with a choice of fast foods restaurants, full-service restaurants and home-delivery or
takeaway services (Brotherton, 2012).
McDonald’s is an American Fast food company, headquartered in Chicago, United States.
The company was founded in 1940, by Richard and Maurice McDonald. McDonald’s is the
world’s largest fast-food restaurant chain with a revenue of $21.025 billion. The company
operates with the vision of proving the customers with great restaurant experience every time
they visit the restaurant. The company initiated a customer-focused strategy which included
adopting the local consumer's pattern for food consumption (McDonald's, 2019).
McDonald’s Positive Aspects
Consistency
The first aspect in which McDonald’s excel is its consistency, it does not matter at which
location McDonald’s is operating its business, the service experience for the customers will
be consistent. They will receive a satisfactory service whenever they visit a McDonald’s
outlet. Service, Cleanliness and Value are the McDonald’s motto from the very beginning. As
the organisation is focused on providing its customer with the experience they want. As the
concept of being consistent does not end after earning a brand name, the organisation is
required to keep working on the concept continuously, and McDonald’s has focused on the