This paper analyzes the negative impacts of social media usage on McDonald’s through the discussion of several events. It also discusses the advantages and disadvantages of social media and provides a future scope for Twitter campaigns.

MNG81002 SP3 2018 SESSION 1 MARKING RUBRIC: ASSESSMENT 3

The objective of Assessment 3 is to understand the concept of ‘analysis’ and learn how to analyse information efficiently and effectively using a case study.

Analyzing social media's negative impact on McDonald's, discussing events, pros and cons, and future Twitter campaigns.

Social Media Analysis of McDonald’s

The assignment highlights the overall measures of MacDonald’s towards its media relations and its activities in the platform of social media lie the twitter towards increasing its business profitability. It discusses the potential advantages and disadvantages of an organization when using social media, the different audiences McDonald's needs to address when using social media campaigns, how Wion and his team can better design future Twitter campaigns for McDonald’s, and a communication plan template for Wion to encourage better media relations and more accurate reporting.

Hartpury University and Hartpury College

Marketing

Languages and Culture

Management Communication

This analysis provides answers to the four questions given in the instructions and develops a communication plan that McDonald's can adapt to efficiently use social media. It discusses the advantages and disadvantages of social media for businesses, the different audiences McDonald's needs to address, and factors that can help in designing better future Twitter campaigns. The communication plan template is also provided.

McDonald's Twitter Campaign Case Study Analysis

Managing Communication Assignment - McDonald

This article discusses the advantages and disadvantages of using social media for organizations, with a focus on McDonald's Twitter Campaign. It explores different audiences that McDonald's needs to address when using social media campaigns and strategies for better media relations and more accurate reporting.

Management Communication: Advantages and Disadvantages of Social Media for Organizations

This assignment discusses the potential advantages and disadvantages of using social media in business, the different audiences McDonald's needs to address when using social media campaigns, and how Wion and his team can better design future Twitter campaigns for McDonald’s. It also includes a communication plan template for Wion to encourage better media relations and more accurate reporting.

This case study analysis evaluates the advantages and disadvantages of social media campaigns for McDonald’s Corporation. It suggests a communication plan for better media relations and accurate reporting.

Social Media Analysis of McDonald’s

Management Communicationlg...

McDonald's Twitter Campaign Case Study Analysislg...

Managing Communication Assignment - McDonaldlg...

Management Communication: Advantages and Disadvantages of Social Media for Organizationslg...

Management Communicationlg...

McDonald’s Corporation: Analysis of Social Media Strategieslg...

Management Communication

McDonald's Twitter Campaign Case Study Analysis

Managing Communication Assignment - McDonald

Management Communication: Advantages and Disadvantages of Social Media for Organizations

Management Communication

McDonald’s Corporation: Analysis of Social Media Strategies