Growth of revenue through Social media Marketing on volume of sales of McDonalds in Australia

research in business
Growth of revenue through Social media Marketing
on volume of sales of McDonalds in Australia
Student name

P a g e | 1
Table of Contents
Problem Statement.....................................................................................................................2
A brief methodology..................................................................................................................3
Secondary data and data analysis methods................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

P a g e | 2
1. Problem Statement
The marketing strategy of organisations through social media aims at enhancing the sales
volume along with customer satisfaction ( Evans & McKee, 2010). Similarly, the marketing
mix strategy of McDonalds, one of the leading companies dealing in fast food chain business,
can be appraised in regards to its targeting market of Australia. McDonalds follows
globalised approach while promoting its product and uses marketing mix strategy to match
local requirements in Globalisation strategy. However, the revenue growth of the company
still demands more focussing upon its digital marketing strategies (Sinclair, 2015).
In Australia, first franchise of McDonalds was opened in 1971 and presently there are
more than 970 McDonalds restaurants throughout the country that employees more than
100,000 people. McDonalds outlets are managed by franchisee owners or affiliates while its
revenues are driven from royalties, commission and rents provided by franchisee owners
(McDonald's, 2018).
According to Reid (2018), McDonalds faced a drop of $24.6 billion that comes to 3%
drop in its revenue alone in 2015. Although the company is trying hard to retain its position
and was able to improve its sales volume by 4.5% in 2017, there is still room for
improvement in the company that can be achieved only if the company rethinks about its
digital marketing strategies and adaptation of advanced technology for improvement in sales
volume (Ritson, 2011).