logo

Marketing Essentials Assignment : McDonald's

13 Pages3615 Words246 Views
   

Added on  2020-12-09

Marketing Essentials Assignment : McDonald's

   Added on 2020-12-09

ShareRelated Documents
Marketing essential
Marketing Essentials Assignment : McDonald's_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Marketing...............................................................................................................................1TASK 2............................................................................................................................................5Marketing mix........................................................................................................................5CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
Marketing Essentials Assignment : McDonald's_2
Marketing Essentials Assignment : McDonald's_3
INTRODUCTIONMarketing is comprised of an activity based on fetching attention of potential customerstowards the products and services offered by a company. It is based on creating potentialdemands for the offerings presented by organisation in market. McDonald's is a fast foodcompany which rechristened the company as a hamburger and later it turned the brand intofranchise. It is worlds the largest chain of restaurants by their revenue. It best known as thehamburger, cheese burger and French fries. This report will study current concept of marketingwith future trends and plans which shows all the strategies for achieving the objectives and goalsof the organisation. It also highlighted the marketing mix and the 7p's of marketing helps them inachieving the target and retain customers(Kotler and et.al., 2015.).TASK 1 MarketingThe term refers to the management and study of exchange of relationship. This processsatisfies customers and in creating relationships. It defined as the collection of activities which isundertaken by the firm for relating to the profitability and revenue for its market. For taking theimmediate roles and actions as the process through for which exchange for goods and services.Marketing involves the operations of performance in system of MacDonald. It also involvesthose types of operations which obtained changes and determine existing in the market.Concept of marketing Concept of marketing term refers to the philosophy which McDonald's has analysed thedemand and needs of the customers and then take the decision on the basis of satisfying theneeds of customers. It is fundamental piece of marketing arrangements. Marketing concept isbased n understanding that sales of the organisation is not depended on aggressive sale force, butalso rather than the decision of the customers for buying the particular product. According to theneeds of the customers firm makes strategies and effective plans in order to satisfying the needsof customers in better way. Concept of marketing operate whole business of MacDonald. Underthis concept all the designs of companies and production of products according to the wants ofcustomers which generate profit from satisfying the needs of consumers.Current trends:- 1
Marketing Essentials Assignment : McDonald's_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Introduction to Marketing Essentials
|12
|4050
|295

McDonald's Marketing Essentials: Doc
|14
|4273
|430

Unit 2 marketing essentials assignment (solution)
|15
|4564
|355

Marketing Essentials Outline | Assignment
|16
|4138
|67

Marketing Essentials Concept- McDonald
|14
|4002
|254

Introduction to Marketing Concepts
|12
|2506
|34