Analysis of McDonald's Corporate and Business Level Strategies

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Research & Analysis Paper – Part I Assignment
Summary
McDonalds is one of the largest chains of fast food restaurants worldwide operating in
food and beverage industry. Each day, McDonalds restaurants serve more than 47 million
customers globally generating approximately $15 billion returns annually. The first restaurant
of the company was opened in California of USA in the year 1954 that became instantly
recognised and respected among customers. In Canada, McDonalds first store was opened in
the year 1967 in Richmond of British Columbia. Presently, more than 2.5 million customers
are served by the company stores in Canada each day. The company deals mainly in fast
food like burgers and French fries along with serving soft-drinks like Coca-Cola. There are
various strategies used by the company due to which McDonalds have gained a strong brand
recognition worldwide. This report will analyse few of them concerning mainly corporate
vision, mission and value along with finding McDonalds corporate and business level
strategies. This report will also find environmental constraints of the company while
operating in global food and beverage industry by making a detailed SWOT analysis.
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Research & Analysis Paper – Part I Assignment
Table of Contents
Introduction................................................................................................................................3
Customer base............................................................................................................................3
Mission and core values.............................................................................................................3
Vision.........................................................................................................................................4
Corporate level strategies...........................................................................................................4
Business level strategy...............................................................................................................5
SWOT analysis...........................................................................................................................5
Strengths.....................................................................................................................................6
Weaknesses................................................................................................................................6
Opportunities..............................................................................................................................6
Threats........................................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8
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